Brand and Content Manager-ImaliPay Relevant Educational Qualifications Job

Location: Lagos

Duties & Responsibilities

To deliver business goals and objectives tied Objectives and Key Results set by the Executive team

Define the brand positioning, tonality, values and ensure consistency of brand across all platforms.

Build and execute a cohesive social media strategy that creates engagement in the financial sector and execute the social media calendar

Be responsible for all user-facing content - across our channels from Blog to in-app shorts

Work closely with the Marketing Team to design, track and evaluate performance metrics for Content

Planning, implementing and measuring all content-related activities across different channels

Leading the design and delivery of our content strategy, roadmap and schedule

Day-to-day content management across website, blog, FAQs, emails, etc

Optimize all content for SEO and Social Media algorithms

Working closely with product team to effectively plan and communicate updates / new features

Creation of stand-out, useful and uniquely Oodle content for our customers (blogs, white papers, infographics, video)

Working with comms / social media manager to create first-class content that grows our brand awareness and reputation

Supporting our customer facing functions to improve and enhance existing customer journeys

Management and collaboration with agency partners / freelancers as required

Analyze and report on success of content initiatives; with a focus ongoing improvement

Requirements

Must have experience writing content

Demonstrated creativity and out-of-the-box thinking.

Must possess excellent written and verbal communication skills

Must have empathy for users, and a knack for storytelling

Ideal candidate must have at least 2 years work experience as a Brand & Content Manager or related work experience in the fintech space or related sector.

Key Competencies Level:

Management skills

Interpersonal and strong communication skills that are upwards, downwards and sideways

The ability to command respect and to create a sense of community amongst the members of the project teams

Detailed knowledge of current online tools and marketing trends, including SEO

Sound business case development and approvals skills

Ability to come up with creative ideas.

Problem solving capabilities

Matches ImaliStar profile:Young , vibrant mature

Possibility mentality

Humble and open minded

Curious and inquisitive

Accountable and open to learn

Big on problem solving

Strong written and communication skills

Positive and optimistic attitude

Goal oriented and motivated by KPIs

Salary Range

N200,000 - N300,000 / Month

Application Closing Date

Not Specified.

How to Apply

Interested and qualified candidates should forward their Applications to: careers@imalipay.com using the Job Title as the subject of the email.

ImaliPay is building the financial services infrastructure for Africas gig economy workers. We are passionate about building solutions that financially empower the lives of Africas 15 million gig workers. Currently based out of Lagos, Nairobi and Johannesburg, we are a mission-driven team with teammates from a diverse set of backgrounds and countries