User Acquisition Specialist Bachelor Degree Job
2024-08-06 11:40 ICT Nigeria 78 viewsJob Details
Position Overview:
We are seeking a highly skilled and results-driven User Acquisition Specialist to join our team.
This role is pivotal in driving our customer acquisition strategies and optimizing our digital marketing efforts.
The ideal candidate will have a strong background in digital media buying, performance marketing, mobile marketing with expertise in tools like Google Analytics, AppsFlyer, Mixpanel, and the ability to transform data into actionable insights.
This role demands creativity, analytical prowess, and a deep understanding of digital marketing trends.
User Acquisition Specialist Responsibilities:
Conducting market research and analyzing demographics, media usage, psychographics, and buying patterns to define the target audience and campaign requirements.
Managing advertising on digital platforms, including but not limited to Meta, Google, YouTube, and Twitter.
Developing advertising strategies and campaigns with marketing teams to most effectively reach the desired audience
Sourcing and presenting audience data and advertising proposals.
Managing ad creative design direction , including proofreading online advertising material before launching campaigns.
A/B testing of creative; multivariant testing, attribution and deduplication modelling, mixed media analysis, keyword and adgroup optimisation
Managing budgets and monitoring campaign costs and ROI metrics.
Tracking and presenting campaign data such as views, click-through rates, engagements, and customer conversion rates.
Monitoring audience and media trends, practices, and new technologies.
Key Performance Indicators (KPIs):
ROI on digital marketing campaigns
Customer acquisition cost (CAC)
Cost per acquisition (CPA)
Conversion rate from paid channels
Growth in sign ups, active user growth rate, new customers and app downloads
Click-through rate (CTR) on ads
Efficiency in budget utilization and spend