Senior Manager, Marketing Planning And Strategy, Omni Solutions Category Lead - Walmart Connect Relevant Educational Qualifications Job3 months ago - Other categories - Hoboken - 114 views
What you'll do...
Sr. Manager, Omni Solutions Category Lead (ETS, Apparel, Home)
At Walmart, we enable the connection between supplier brands and retail shoppers at unprecedented scale. As primary stewards of our brand promise, Save Money. Live Better, we work alongside some of the most talented people in the world to engage with the more than 160M households who shop with us. This is a unique opportunity to join a small, high-visibility team within the largest company in the world.
Walmart Connect wins when suppliers invest in digital media to drive growth; Walmart and our supplier partners win when our digital expertise helps sell more goods online and offline. Growth in our digital advertising business is key to Walmarts overall growth strategy.
Our omni-channel ad solutions leverage Walmarts in-store and online data and extensive reach to provide measurable results for our suppliers. With a range of flexible pricing and buying models, including self-service; these solutions help businesses build brand awareness, engage with Walmart consumers, and convert Walmart consumers to shoppers.
We are looking for an experienced marketing strategist, planner, storyteller and solution guru to drive omni-channel integrated advertising solutions for the Walmart Connect. This complex, cross-functional role will be responsible for development and management of category-led integrated campaigns across the Walmart omni-channel ecosystem. You will work closely with Walmarts advertising sales, marketing, store activation, site experience, category marketing, and seasonal activation teams to conceptualize and create unique, custom and high-impact marketing solutions for clients.
Specially, were looking for ambitious, fun, creative, people-oriented folks who can build bridges and are truly willing to roll up their sleeves to solve business challenges in creative and structured ways.
Development of category-specific custom advertising initiatives for Walmart Connect Clients
Establish links between Walmart Connect and Walmart marketing, ensuring consistency between Walmarts supplier advertising initiatives and Walmarts own customer messaging
Manage the cross-functional connection points, processes and planning cycles between Walmart marketing, creative, cross-category solutions, seasonal, site experience and product teams
Partner with Walmart Connect Sales to identify supplier needs, priorities and customer insights
Develop category and supplier-specific solutions based on customer insights, secure internal approvals, build solution materials and pitch to clients
Actively facilitating and participating in brainstorming and working sessions across cross-functional teams
Support the growth and evolution of strategic marketing planning for Walmart Connect
10+ years marketing experience in retail or related field preferred.
Strong agency or publisher experience in creating strategic, cross-media solutions
Creative marketer, ability to conceptualize new ideas and new ways of working
Highly collaborative, team player, strong influencer and relationship builder
Strong understanding of publisher client relationships and framing
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Bachelor's degree in Business, Marketing, Communications, or related field and 2 years' experience in marketing or related field OR 7 years'
experience in marketing or related field.
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Marketing or related field
Masters: Business Administration
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