Senior Manager - Digital Marketing Relevant Educational Qualifications Job

Job Identification: 3931

Location: Ikoyi, Lagos

Mission

To drive MTN's Digital strategy and execution across all digital channels and touchpoints. This includes but is not limited to digital media, digital advertising, content strategy, corporate identity and advertising, social media, and Group digital properties.

To conceptualize, execute and manage all digital media communication campaigns for the MTN Brand, in line with the overall marketing strategy and other divisional initiatives.

Implement a robust digital marketing acquisition vision and optimize all digital platforms' financial and operational performance by inspiring a team of onsite, Social Media, Content, Paid media/SEO and Analytics/ CRO leads.

Description

Develop MTN's Digital strategy and execution across all digital channels and touchpoints. This includes but is not limited to digital media, digital advertising, content strategy, corporate identity and advertising, social media, and all MTN Group digital properties.

Conceptualize and execute all digital media communication campaigns for the MTN Brand, in line with the overall marketing strategy and other divisional initiatives.

Drive customer acquisition, leads, and revenue generation across designated digital channels /platforms

Lead the development of content strategy and innovative social media engagement initiatives to drive brand differentiation and affinity

Use of data analytics for campaign optimization, tracking, and predictive learnings for future proposition development and social engagements

Proficiency in the use of Martech and Digital Marketing tools like Google Analytics, Mix Panel, Apps flyer, Metabase, Data studio, MailChimp for real-time performance tracking, revenue generation, and the development of competitive strategies

Ensure adherence to legal, compliance, and communication policies to forestall breaches and reputational backlash on the MTN brand

Lead the maintenance, management and performance of the MTN website and all associated websites

Improve the design, usability, content, and conversion points of the company's website to meet relevant KPIs

Lead and manage in-house creative development to ensure faster route-to-market

Monitor projects and ensure they are delivered to budget and on time

Define new digital products and requirements based on the technological roadmap & business strategy of MTN Nigeria working with key business stakeholders

Analyze and interpret user journey stats in order to improve customer experience

Lead team to prioritize and sign off on all projects based on strategic importance; resource availability etc.

Determine and track man-hour requirements

Work closely with Information systems on website functionality and proper change request processes

Monitor and evaluate relevant media agencies to deliver on strategy, creativity, and output.

Lead the digital marketing team in establishing a strong cross-departmental relationship with other Lines of Businesses (LOBs), Legal, etc.

Coach and train the team to ensure understanding of the objectives and goals of the department, awareness of set targets/requirements and regularly review their training needs.

Review performance of individual team members and complete appraisals in accordance with the employee performance appraisal procedures and time schedules.

Identify training requirements of team members, develop program to address knowledge gaps and to enrich knowledge repository within the department.

Education

First Degree in Marketing, Social Sciences etc.

A master's Degree or post-graduate diploma in Marketing, Digital Marketing, Business Administration or a related discipline

APCON Certification

Relevant certification in Digital Marketing

Fluent in English

Experience:

Experience: 9 - 17 years’ experience which includes:

8+ years of experience in Marketing, Digital marketing, APCON certification

4+ years experience in a leadership role driving large-scale digital media strategy

Experience in managing agency relationships and in, planning and buying display media, building campaigns, implementing bidding strategies

Expert knowledge of Digital analytics, Funnel optimization, lead generation, customer acquisition and revenue generation on digital platforms

Proficiency in campaign development, A/B testing, media buying and channeling, UX, SEO & campaign optimization

Proficiency in the use of Digital Marketing tools like, Google analytics, Mix Panel, Apps flyer, Metabase, Data studio, MailChimp etc.

Campaigns and deriving customer insights a major plus

Exceptional troubleshooting skills and should thrive in high expectation scenarios with many stakeholders

Exceptional communicator who inspires the team and can engage C-level audience on relevant topics in a time-efficient manner

Strong communication and writing skills

Interpersonal skills

Strategic Marketing Management Skills

Project Management Skills.

Application Closing Date

22nd March, 2024; 10:59 PM

How to Apply

Interested and qualified candidates should:

Click apply online

MTN Nigeria - The leader in telecommunications in Nigeria, and a part of a diverse community in Africa and the Middle East, our brand is instantly recognisable. It is through our compelling brand that we are able to attract the right talents who we carefully nurture by continuously improving our employment offerings even beyond reward and recognition.
We are recruiting to fill the following positions below: