Senior Digital Marketing Manager at TeamAce Limited HND / BA / BSc Job
2024-06-10 08:50 Media / Advertising / Branding Jobs Lagos 79 viewsJob Details
The Senior Digital Marketing Manager will be responsible for developing, implementing, and managing marketing campaigns that promote our brands products/services. This role requires a combination of creativity, strategic thinking, and analytical skills to enhance our brand presence and achieve our business goals.
Key Responsibilities:
Digital Marketing Strategy:
Develop and implement comprehensive digital marketing strategies to increase brand awareness, drive traffic, and generate leads.
Monitor and evaluate emerging digital marketing trends and technologies to ensure [Company Name] remains at the forefront of the industry.
Campaign Management:
Plan and execute multi-channel digital marketing campaigns, including SEO/SEM, email, social media, and display advertising.
Manage the end-to-end process of campaign creation, from ideation to execution and post-campaign analysis.
Content Creation and Management:
Oversee the creation of engaging and relevant content for various digital platforms.
Collaborate with the content team to ensure consistent brand messaging across all digital channels.
SEO and SEM:
Develop and manage SEO and SEM strategies to improve organic search rankings and drive paid search traffic.
Conduct keyword research and optimize website content to improve search engine visibility.
Analytics and Reporting:
Utilize web analytics tools to measure and report on the performance of digital marketing campaigns.
Provide actionable insights and recommendations based on data analysis to improve campaign effectiveness.
Social Media Management:
Develop and implement social media strategies to enhance brand presence and engage with the target audience.
Monitor social media trends and competitor activity to identify opportunities for improvement.
Budget Management:
Manage the digital marketing budget, ensuring optimal allocation of resources to achieve marketing objectives.
Track and report on spending, ensuring campaigns are delivered within budget.
Team Leadership:
Lead and mentor a team of digital marketing professionals, fostering a collaborative and high-performing work environment.
Conduct performance reviews and provide ongoing feedback and development opportunities for team members.
Qualifications:
Bachelor's degree in Marketing, Business, Communications, or a related field. A Master's degree is preferred.
Minimum of 5-7 years of experience in digital marketing, with a proven track record of managing successful campaigns.
Strong understanding of digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing.
Salary : 700,000 - 850,000