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Senior Brand Manager, Beverages and Biscuits, West Africa Bachelor Degree Job

2024-09-18 11:00   Media / Advertising / Branding Jobs   Lagos   35 views
Job Details

How you will contribute Working with other internal stakeholders, you will support the brand portfolio strategy and priorities to enable consumer-centric brand portfolio growth. You will develop annual plans, setting objectives and allocating resources. In addition, you will offer recommendations for integrated commercial plans, develop and execute marketing plans that deliver on revenue and profit forecasts, and share objectives. Based on your deep consumer insights and brand positioning, you will develop and implement integrated marketing communications and 360 degree campaigns. What you will bring A desire to drive your future and accelerate your career and the following experience and knowledge: Consumer behavior, preferably in the consumer goods sector in matrix environment Developing a seamless consumer experience Managing business objectives beyond brand and budget Analytics and creativity—a balance of commercial and strategic acumen Leading and influencing teams Communicating effectively, verbally and in writing, and executive presentation skills Markets with diverse economic environments a distinct advantage What you need to know about this position: This role will oversee the Beverage and Biscuits business in West Africa Brands include Cadbury Bournvita, Hot chocolate, Richoco and one biscuit brand What extra ingredients you will bring: Commercial and sales acumen A good creative approach or experience with building heritage brands building Practical experience with profitability improvement initiatives An inspirational yet grounded leadership stance to people management Education / Certifications: BSc/BA in Marketing, Business Administration, or a related field. MSc/MA in Marketing or Business Administration is preferred. Job specific requirements: Minimum of 5+ years in brand management, with at least one year at Senior brand management level, previous experience in sales or trade marketing/activations is a plus Proven track record of success in developing and executing marketing strategies and communication campaigns Significant experience in the consumer goods sector, particularly in food products, is highly desirable. Proficiency in marketing software and digital marketing platforms. Advanced skills in data analysis and market research. Strong understanding of branding, promotional strategies, and content creation. Exceptional communication (oral and written) and presentation skills. Strategic thinker with strong problem-solving abilities. Excellent organizational skills and attention to detail.

Company Description
We make some of the most beloved brands in Nigeria - Cadbury Bournvita beverage, TomTom and Trebor Buttermint confections. We are part of MondelÄ"z International, Inc., a global snacks powerhouse with an unrivaled portfolio of brands people love. While Cadbury Nigeria and its brands are part of the MondelÄ"z International family, a portion of our business in Nigeria (25.01%) is held by indigenous shareholders and publicly traded on the Nigerian Stock Exchange. You can view additional shareholder information in our 2012 Cadbury Nigeria PLC annual report.