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Recruitment Marketing Specialist Relevant Educational Qualifications Job

4 weeks ago Administrative / Management Jobs Springfield   66 views
Job Details

POSITION SUMMARY:

This position is part of our Human Resources Department and is responsible for all things related to Recruitment Marketing and is physically located at our Base Camp offices in Springfield, MO and is not available for remote work. We need a creative marketer who is passionate about our brand and is interested in laying the groundwork for us to attract talent to Bass Pro Shops. In this role, you will work closely with the Marketing Brand and Digital Departments to ensure alignment and consistency in all brand messaging, creative, and formatting. You will get to utilize innovative and creative solutions to build a strategy and execute it company-wide.

The Recruitment Marketing Specialist is the champion for the following: recruitment marketing materials, career-related social media channels, and strategic partnerships related to recruitment. As such, you will collaborate with internal partners to execute the multi-faceted strategy you create to attract and engage candidates.

Additional responsibilities include coordination with the Diversity, Equity & Inclusion team to ensure our recruitment marketing sources are well-rounded, as well as collaborating with Talent Management to create consistency in culture messaging.

ESSENTIAL FUNCTIONS:

  • Recruitment Marketing Materials: Assesses need and initiates the development of all materials that addresses the Bass Pro Shops employer brand. Includes print and digital material (works with Brand Marketing to execute the creative), written company descriptions, the creative side of (please use the apply button below), employment advertisements, etc. Includes toolkits that sites can use for their hiring needs.
  • Social Media Recruiting: Builds and executes the social recruiting strategy. Includes identifying appropriate social media platforms, objectives, and content to build a best-in-class strategy. Partners with our in-house Social team to execute the designed plan.
  • Source Identification: Assists Talent Acquisition team in identifying best possible sources to attract a wide variety and diverse population of candidates. Owns third party relationships ie; Indeed, LinkedIn, etc. Works closely with the Diversity, Equity & Inclusion team to build the strategy for recruiting diverse candidates. Demonstrates a creative approach to increasing candidate pools.
  • College & Organizational Partnerships: Builds strategic partnerships with key colleges and organizations (i.e. military placement agencies, outplacement services, etc.) based on business needs and resources available. Must be able to build and manage the budget that supports these efforts and be creative and influential in gaining company-wide participation.
  • Culture Messaging: Works closely with Talent Management and Brand Marketing to ensure the Bass Pro Shops culture message that is studied and shared internally is consistently and appropriately shared externally. Includes educating all who recruit.
  • Employment Brand: Builds and maintains our employment brand. Develops campaigns that demonstrate why Bass Pro Shops is a recognized top employer and showcase our unique culture.
  • ALL OTHER DUTIES AS ASSIGNED

EXPERIENCE/QUALIFICATIONS:

  • Bachelors Degree, in Marketing Preferred
  • 2+ years in Branding or Marketing

KNOWLEDGE, SKILLS AND ABILITY:

  • Experience Utilizing Social Media in a Professional Work Environment is Preferred
  • Experience Coordinating and Managing Events is Preferred
  • Experience in Recruiting is Beneficial

TRAVEL REQUIREMENTS: Up to 5%

Bass Pro Shops is an equal opportunity employer. Hiring decisions are administered without regard to race, color, creed, religion, sex, age, national origin, ancestry, citizenship status, disability, veteran status, genetic information or any other basis protected by applicable federal, state or local law.

Bass Pro Shops

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Company Description
Bass Pro Shops
Bass Pro Shops is your trusted source for quality fishing, hunting, boating and outdoor sporting goods. Inspiring people to enjoy & protect the great outdoors.