Product Marketing Manager Relevant Educational Qualifications Job1 week ago - Media / Advertising / Branding Jobs - New York City - 27 views
Overview and Responsibilities
Advertising is being reinvented through big data, audience segmentation tools, digital platforms and formats as well as new consumer consumption patterns across linear, digital and mobile. ViacomCBS is forefront of this reinvention of advertising, with a broad variety of products and programs designed to connect with ViacomCBS fans in whatever environments and on whatever platforms are most meaningful to them. The ViacomCBS Advanced Media team is purpose built to support development of innovative solutions serving both internal and external partners with solutions ranging from client facing reporting tech, to in-house identity management solutions to data onboarding technologies and more.
We are seeking a Product Marketing Manager to take over our software marketing across several products and grow usage and help drive product functionality in accordance with our goals. The Manager will be responsible for providing our InView, Identity and Data Onboarding teams with the information they require to advance product scale and be the champion for new product innovations. The successful candidate will also be charged with developing engaging marketing programs that will reach the target audience for each product and inspire an increase in product usage and potential sales opportunities.
Overview and Responsibilities
Develop comprehensive marketing plans and materials for our audience
Work closely with Data Solutions product dev teams to determine the most desired course of development for each existing and new product
Own the marketing efforts to generate strong momentum ahead of new product or feature launches
Build training materials and training programs for clients both internally and externally
Work with Advanced Media and Data Solutions teams to engage with internal and external clients to help determine developmental choices as well as track feature requests and product enhancement timelines
3+ years' product marketing experience
Bachelor's Degree in Marketing or related field
Solid ability to write detailed Business and Technical requirements and writing all post release technical implementation documentation
Proven history of crafting effective marketing programs
Excellent time management and project prioritization skills
Large-scale product management experience a plus
An entrepreneurial approach with a bias for action that is passionate about building businesses within a fast-paced environment, while changing the way partners perceive our brand and our products
Technical proficiency in the fundamentals and understanding of advertising and agency ecosystem in digital, social and television
A track record of partnering across a wide array of internal business groups and executive partners
Experience presenting to and meeting with senior leaders in agencies and with in-house marketers
Strong written and oral communication skills, including experience building and leading presentations as well as creating product documentation (user guides, FAQs)
Experience in visual presentation of information and visual communication
Passion for problem-solving and the ability to find answers to difficult questions - the sort of answers that others might struggle to find
ViacomCBS is an equal opportunity employer (EOE) including disability/vet.
At ViacomCBS, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. ViacomCBS is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.
Job Locations US-NY-New York
Function Technology Support
Job Type Full-Time Staff
iCIMS ID 2021-15703
ViacomCBS (NASDAQ: VIAC; VIACA) is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic consumer brands, its portfolio includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+, Pluto TV and Simon & Schuster, among others. The company delivers the largest share of the U.S. television audience and boasts one of the industry's most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, ViacomCBS provides powerful capabilities in production, distribution and advertising solutions for partners on five continents