Marketing / Sales Engineer HND / BA / BSc Job
2024-07-10 08:25 Sales / Retail Lagos 60 viewsJob Details
Job Responsibilities
Conduct market research to identify potential customers, industry/market trends, competitors and potential business opportunities.
Collaborate with the departmental SMEs, OEM representatives/contacts to develop effective marketing strategies and campaigns targeting potential customers in the public and private sectors.
Provide technical products knowledge to prospects and customers, assisting them in understanding the features, benefits, and applications of the engineering technologies and products.
Generate leads and actively pursue sales opportunities through cold calling, networking, and attending industry events.
Prepare detailed product information documents and marketing materials, including brochures, datasheets, technical specifications, and case studies.
Conduct instructional demonstrations of the engineering technologies and products at trade shows, customer meetings, and other marketing events.
Simplify complex technical jargon into language that potential customers can easily understand, ensuring effective communication and comprehension.
Address technical questions or concerns raised by customers or potential customers, providing timely and accurate responses.
Stay up-to-date with industry trends, market conditions, and competitor activities to identify new business opportunities and strategies.
Conduct client presentations and product demonstrations to showcase the companies’ technologies, products, services and highlight their value proposition.
Participate in the development and analysis of product development plans, collaborating with the engineering department to ensure the products meet the needs and preferences of the market.
Monitor product performance, gather customer feedback, and provide insights to the product development team to improve existing products and develop new ones that align with market requirements.
Job Qualifications/Requirements
Bachelor's degree in mechanical engineering or a related field.
Minimum 4 years in marketing/sales with a proven track record of successful technical sales experience, preferably in the engineering or technical services industry.
Must be equipped with industry technical knowledge and selling techniques to effectively market and sell engineering technologies and products.
Strong technical knowledge and understanding of engineering services.
Excellent communication and interpersonal skills, with the ability to build rapport and establish trust with clients.
Demonstrated ability to identify customer needs and provide tailored solutions.
Strong negotiation, persuasion, and closing skills.
Self-motivated and target-driven, with the ability to work independently and as part of a team.
Proficiency in using CRM software and other sales tools.