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Marketing Officer at Masters Ville School HND / BA / BSc Job

1 week ago Marketing / Communication / customer care Jobs Lagos   56 views
Job Details

job Title: Marketing Officer

Location:
Lagos


Main Responsibilities

Brand Strategy:

  • Analyze how our brand is positioned in the market and crystallize targeted consumers insights.
  • Monitor market trends, research consumer markets, and competitors’ activities to identify opportunities and key issues.Translate brand strategies into brand plans, brand positioning, and go-to-market strategies.
  • Carry out market research in order to keep up to date with customer trends, as well as trying to predict future trends

Brand Awareness:

  • To develop and manage all digital marketing strategies and campaigns in line with the schools’ vision
  • To design and build a strong social media presence
  • To develop and design contents for email marketing and social media platforms in line with educational trends and schools’ values
  • To monitor, measure and report performances of all digital marketing campaigns and assess against goals (ROI and KPIs)
  • To work with the marketing team in sending leads for conversion to potential student recruitment
  • To promote and create online awareness of all school events and activities
  • To develop and design surveys to test brand awareness from time to time

Brand Integrity:

  • Develop strategies and marketing campaigns across print, broadcast and online platforms to ensure that the school’s brand promise to meet customers’ expectations and to build the credibility of brands
  • Supervise advertisement design and other forms of marketing resources to maintain consistency in branding by following the school’s brand manual
  • Ensuring all ‘output’ from the brand is consistent. e.g. Marketing resources like brochures, website, videos, event stalls, and e-mail marketing campaigns.

Content Creation:

  • To regularly produce various content types, including email and social media posts
  • Actively manage and promote our website/social media handles and pitch articles to relevant third-party platforms
  • To edit content produced by other members of the team
  • To analyze content marketing metrics and makes changes as needed
  • To collaborate with other departments to create innovative content idea

The Qualities and Key Skills Required

  • Experience of a similar role in another educational establishment will be a distinct advantage but it will be just as important for a candidate to demonstrate commitment to the School and the potential to develop and learn.
  • In-depth understanding and appreciation of the principles and practices of marketing /branding management
  • Excellent written and verbal communication skills
  • Able to interact well with people at all levels
  • Management and motivation of others
  • Media management
  • Website management
  • Market research

Qualifications

  • HND or B.Sc with at least 2 years working experience
  • Recognised marketing qualification will be an added adavantage

Application Closing Date

13thNovember, 2019.

How to Apply

Interested and qualified candidates should send their Application Letter and CV to:

Masters Ville School,
22, Asa- afariogun Street,
Off Osolo Way, Ajao Estate,
Lagos State.

Or

Send their CV to: [email protected] using the "Job Title" as the subject of the email.

Company Description
Masters Ville School was established in July 2004 as a Montessori School which provided for children aged 3months - 17years. We are a school of 320 boys and girls situated on 11 and No.22, Asa Afariogun street, Off Osolo way, Ajao Estate, Isolo in Lagos Mainland.