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Marketing Manager MBA / MSc / MA Job

2024-07-01 08:30   Marketing / Business Development   Lagos   34 views
Job Details

Position Overview

We are seeking experienced Marketing Manager with a demonstrated history of working in the food & beverages industry.
Skilled in Business Planning, Art Direction, Marketing, and Product Development.
Strong operations professional with a Master of Business Administration (M.B.A.) focused in Marketing.

Responsibilities

Develop and implement a cohesive marketing plan to increase brand awareness and achieve sales goals.
Plan and execute campaigns for product launches, seasonal promotions, and company events.
To be accountable for business performance and growth of the brands in the category
Manage all creative, BTL and media agencies to drive the strategies in attaining set business objectives.
To developing a strategic direction for brands that is realistic, executable and sustainable.
Extracting consumer and trade insights through market visits, focus groups and interviews
Involved in planning and implementation of brand activities, alongside developing campaign ideas and creative directions.
Measure and report the performance of marketing campaigns, assess against goals (ROI and KPIs), and optimize strategies accordingly.
Collaborate with internal teams to create landing pages and optimize the user experience.
Utilize market research and analysis to direct marketing strategy and planning.
Oversee and manage the marketing budget effectively.

Requirements

B.Sc., HND, or MBA in Marketing, Communications, Business Management, or a related field is preferred.
10+ years relevant work experience.
Proven experience as a Marketing Manager or similar role with a track record of developing and executing successful marketing campaigns
Strong analytical skills and data-driven thinking
up-to-date with the latest trends and best practices in online marketing and measurement.
Demonstrated experience in marketing data analytics and tools Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, and WebTrends)
Experience in setting up and optimizing Google AdWords campaigns
Strong leadership and project management skills
degree in Marketing, communications, or a related field.

Preferred Qualifications:

Experience in B2B marketing, Open Market-marketing, media marketing and branding experience
Proficiency with marketing automation software (e.g., HubSpot, Marketo)
Excellent written and verbal communication skills.

Benefits

Competitive salary
Comprehensive health benefits
Retirement savings plan
Friendly work environment.

Company Description
Blume Nigeria Limited is a privately owned international trading and distribution company. Our management has many years experience in the fields of production, importing and distributing of foods products.