Login for faster access to the best deals. Click here if you don't have an account.

Manager - Master Brand Bachelor Degree Job

2024-03-26 16:50   Administrative / Management   Lagos   51 views
Job Details

Job Identification: 3094

Location: Ikoyi, Lagos

Job Schedule: Full time

Division: Marketing

Job Category: MTN Level 3

Reports to: Senior Manager Brand Management


Develop and execute campaigns that drive brand preference and product adoption for MTN’s VAS/MFS and promotions.

Manage the strategic framework for the development of VAS, MFS, and Promotional campaigns.

Develop rollout plans and a route-to-market strategy for all promotional campaigns.

Develop, execute, and manage brand equity and affinity-growing projects that deliver on volume and value, working with VAS and Proposition managers.

Conceptualize consumer acquisition and usage increment promotions in conjunction with VAS managers to drive revenue and brand affinity.

Leverage MTNF initiatives to enhance brand equity (develop a cause marketing advertising campaign with Corporate Services) through digital-related activities.

Provide Brand support to other functions like HR, Network Group, IS, and CR.

Supervise and manage all relevant advertising agencies.

Manage the production of advertising creative materials, e.g., Outdoor, TV, press, and radio.

To develop communication messages that will position MTN as the network of choice in the minds of individual customers and business entities, thereby achieving mental leadership in the adoption of products, services, and solutions.

Strategic Management of all VAS proposition initiatives, National consumer promotions, and MFS initiatives to stimulate adoption amongst customers and business communities.

Ensure prominent visibility of VAS promotions and MFS campaigns across the country, using both traditional and digital mediums of advertising.

Manage the documentation and coordination of the creative agency. Documentation will include, but not be limited to, raising contracts, processing payments, resolving any issues, etc.

Ensure compliance with the MTN brand CI rules across all branding materials, including POS materials, merchandising materials, etc.

Ensure VAS, MFS, and National Consumer promotion campaigns are deployed effectively to deliver set business objectives to the brand.

Formulating marketing communication strategies that contribute to effective brand building and product or service adoption

Coordinate all Advertising and communication deployment for VAS, MFS, and promotions.

Monitor key market indices as they affect brand preference, affinity, equity, revenue, and market share.

Educational Qualifications

Tertiary qualification in Marketing, Economics, or any other Social Science

An MBA will be an additional advantage

A professional qualification from CIM or any other marketing related professional body

Member of NIM (Nigerian Institute of Marketing)

Fluent in English


6–13 years’ experience, which includes:

Minimum of 3 years’ experience in an area of specialization, with experience in supervising or managing others

Experience working in a medium- to large organization

Experience in brand management in a marketing department or advertising

Experience in Brand strategy, Positioning, and Communication strategy with broad knowledge of brand management

Excellent Marketing communication skills, especially in the development of communication messages.

Experience in stakeholder management and engagement

Experience in the FMCG or telecommunications markets

Application Closing Date

29th March, 2024; 22:59

Method of Application

Interested and qualified candidates should:

Click apply online


Eligible Females and People with Disabilities are encouraged to apply.

MTN Nigeria Communications Plc (MTN) does not and will never ask for payment of any kind from applicants in all MTN’s recruitment processes and stages such as job application, CV review, interview, meeting, and final processing of applications.

MTN is not liable for fraudulent publication of job offers in MTN’s name or for the fraudulent use of MTN’s name in any manner whatsoever.

Company Description
MTN Nigeria - The leader in telecommunications in Nigeria, and a part of a diverse community in Africa and the Middle East, our brand is instantly recognisable. It is through our compelling brand that we are able to attract the right talents who we carefully nurture by continuously improving our employment offerings even beyond reward and recognition.
We are recruiting to fill the position below: