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Manager, Marketing & Communications HND / BA / BSc Job

2024-01-12 14:20   Administrative / Management   Lagos   148 views
Job Details

Location: Lagos

Employment Type: Full-time

Job Role

Developing and implementing comprehensive brand marketing strategies to enhance brand visibility, recognition, and customer engagement

Creating and maintaining a consistent brand identity and ensuring that all brand touchpoints align with the company's vision, values, and positioning

Collaborating with cross-functional teams, including Commercial Studios and Talent Management, to develop compelling brand campaigns and initiatives that resonate with the target audience

Managing and overseeing all aspects of brand communication, including advertising, social media, content marketing, PR activities, and events

Monitoring industry trends, competitor activities, and customer insights to identify opportunities for brand differentiation and market positioning

Developing and maintaining strong relationships with media outlets, influencers, and industry partners to maximize brand exposure and secure positive media coverage

Leading crisis management and reputation management efforts, ensuring effective communication during challenging situations

Conducting market research and analysis to identify customer preferences, market opportunities, and emerging trends to inform brand strategies

Collaborating with internal stakeholders to ensure consistent brand messaging and alignment across all departments and touchpoints

Monitoring and analyzing brand performance metrics, track campaign effectiveness, and provide regular reports to senior management.

Qualifications

Bachelor's Degree in any related field

Proven track record of developing and executing successful brand marketing campaigns and initiatives

Creative thinking and a keen eye for design, ensuring consistent brand aesthetics across various platforms

Experience in managing media relations, PR activities, and crisis communication

Solid understanding of digital marketing channels, social media platforms, and content marketing strategies

Proactive and result-oriented mindset with the ability to work in a fast-paced, dynamic environment

Excellent communication skills, both written and verbal, with the ability to articulate brand messages clearly and effectively.

Application Closing Date

Not Specified.

How to Apply

Interested and qualified candidates should:

Click here to apply online

Company Description
Green Africa Airways Limited is a value airline based in Lagos, Nigeria. We are a new carrier that offers safe, reliable and affordable air travel to a much broader group of customers. This positions us as a significant contributor to the economic development of Nigeria and the African continent.