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Manager, Frontline Marketing HND / BA / BSc Job

2024-05-30 09:36   Marketing / Business Development   Lagos   12 views
Job Details

What You will Do For Us:

Develop the integration and execution of marketing plans in country/region with the relevant bottling partner. Also integrate plans with local commercial strategies together with country team and bottler (objectives, DME investments, tracking execution and success metrics, activity calendars, including Innovation projects and end to end marketing.
Provide input on Regional brand plans (activities, calendars, execution of allocated Direct Marketing Expenses and local innovation opportunities.
Co-create on development of market-level innovation projects
Oversee localization and real-time amplification of campaigns within the country/region, providing input to relevant Operating Unit team.
Manage brand activation at the local level, including POSM activations, consumer promotions, experiential marketing, and events (leveraging mkt assets), in coordination with bottling partners
Lead country/region marketing preparation and participation in key business System Review meetings. Support coordination of Country routines together with Country Managers.
Identify needs for campaign localization or customization as necessary.
Provide input on media buying (in partnership with internal media team and agencies).
Work closely with Platform services to ensure timely procurement process management and compliance related to brand activations.

Education Requirements:

Bachelor's Degree in Marketing or related fields

Related Work Experience:

4 years marketing and leadership experience.
Business and commercial acumen.
Experience working in cross-functional and cross-geographical teams is preferred.
FMCG Experience is an added advantage

Functional Skills:

Brand activation and execution of marketing plans
Project Management
Business / Commercial Acumen
Relationship management (with internal & external stakeholders)


Media Planning; Influencing; Sponsorships; Local Advertising; Shopper Marketing; Online Marketing; Marketing Activation; Consumer Segmentation; Digital Media Strategy; Competitive Assessments; Creative Briefs; Marketing Strategies; SWOT Analysis; Brand Positioning; Group Problem Solving; Social Media Strategies; Brand Architecture; Channel Management; Team Management

Company Description
Coca-Cola is the most popular and biggest-selling soft drink in history. An icon of all times, Coca-Cola is the best-known product in the world.
Created in Atlanta, Georgia, by Dr. John S. Pemberton, Coca-Cola was first offered as a fountain beverage by mixing Coca-Cola syrup with carbonated wate... read morer. Coca-Cola was introduced in 1886, patented in 1887, registered as a trademark in 1893 and by 1895 it was being sold in every state and territory in the United States. In 1899, The Coca-Cola Company began franchised bottling operations in and outside the United States taking Coca-Cola to consumers in other parts of North America and Europe and in subsequent years to other parts of the world.
In 1951, the refreshing wave of Coca-Cola arrived in Nigeria and has remained a hit with consumers across the country.
Coca-Cola is available in: 35cl and 50cl classic glass contour bottle; 33cl on-the-go Can, 50cl and 1.5L PET bottle.
Carbonated water, sugar, Carbon-dioxide, caffeine, Phosphoric acid, caramel color and flavouring.