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Lead, Activation and POSM HND / BA / BSc Job

2024-01-31 10:10   Administrative / Management   Lagos   59 views
Job Details

Location: Lagos
Employment Type: Full-time

Job Summary

  • The job holder will be responsible for conceptualizing and ensuring effective implementation of all marketing activations and POSM strategies to achieve more visibility of all the company’s brands.

Job Responsibilities

  • Manage all pre-event / activations and post event/activations to promote brand marketing initiatives.
  • Champion effective route-to-market options in the implementation of all defined strategies for customer activation and retention.
  • Develop and execute budget in line with planned activations and POSM.
  • Identify and develop unique experiential propositions and differentiators in all activation activities.
  • Plan and manage projects (activations, events, campaigns, etc.) within approved timeline, scope and budget.
  • Provide needed support in the execution of the company’ retail strategy to achieve planned expansion, dominance, mind share and loyalty across all customer touch points.
  • Identify, create and execute events and sponsorship initiatives to drive affinity of the company’s brands.

Job Requirements

  • First Degree or its equivalent in Marketing, Mass Communication, Public Relations, Journalism or related disciplines.
  • Professional Certification in Marketing (NIMN, CMMP, etc.) is an added advantage
  • Minimum of 7 years experience in marketing, with at least 3 years at a supervisory level and exposure to FMCG environment.
  • Experience in FMCG industry is an added advantage
  • Activation, Marketing, hiring, marketing activations, brand marketing.

Application Closing Date
Not Specified.

Method of Application
Interested and qualified candidates should:
Click here to apply online

Company Description
Workforce Group is a Management Consulting and Outsourcing Professional Services Firm. Following its inception in July 2004, Workforce Management Centre Limited (Workforce) has built an enviable reputation as the leading indigenous management and professional services consulting firm in Nigeria. Drawing from its Deep Domain Expertise, in the area of organizational effectiveness and employee performance, the Company is positioned to assist businesses across diverse sectors of the economy in their quest to create sustainable value for their stakeholders.