Job Title: Director, Frontline Marketing Bachelor Degree Job

Location: Lagos

Employment Type: Full-time

What You'll Do For Us

Manage the marketing plans and integration of plans in country/region with the relevant bottler. Also integrate plans with local commercial strategies together with Franchise team and bottler (objectives, investments, tracking execution and success metrics, activity calendars, including Innovation projects and Integrated Marketing Campaigns).

Provide input on regional brand plans (activities, calendars, execution of allocated Direct Marketing Expenditure) and local innovation opportunities

Co-create on development of market-level innovation projects and provide market input for Operating Unit led Integrated Marketing campaigns (as applicable)

Oversee localization and real-time amplification of Integrated Marketing campaigns within the country/region, providing input to relevant Integrated Marketing team

Manage brand activation at the local level, including activations, consumer promotions, experiential marketing and events (leveraging mkt assets), in coordination with bottlers

Lead country/region marketing preparation and participation in key business System Review meetings. Support coordination of Franchise routines together with Franchise Managers

Work closely with Platform services to ensure timely procurement process management and compliance related to brand activations

Key marketing representative of respective country/region with the overall responsibility for the local relevance, alignment and implementation of marketing plans. Work closely with Franchise team, Bottlers and collaborate across all functions to deliver the plan as measured by volume, share and profit.

Role Requirements

Bachelor's Degree in Marketing or related fields

10+ years of Marketing and leadership experience

Direct experience with marketing activation

Experience working in cross-functional and cross-geographical teams is preferred

Ability to provide nuanced country/regional level input on marketing strategy and plans (e.g. consumer / shopper insights)

Ability to develop relationships with key bottlers and ensure alignment and buy-in on mkt agenda

Ability to coordinate full details (calendars, resources, metrics) of local activation with Bottlers

Ability to identify needs for campaign localization or customization as necessary

Ability to provide input on media buying (in partnership with Marketing procurement), as necessary

What We Can Do For You

Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next chapter.

Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.

Creative Team Culture: Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation.

Application Closing Date

Not Specified.

How to Apply

Interested and qualified candidates should:

Click apply online

The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. At The Coca-Cola Company you can cultivate your career in a challenging and dynamic environment. We are the largest manufacturer and distributor of nonalcoholic drinks in the world-selling more than 1 billion drinks a day. Unlock your full potential with a future-focused company that is known and respected throughout the world.
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