Head, Sales and Marketing Bachelor Degree Job

Job Summary


We are seeking a dynamic, results-oriented Head of Sales and Marketing with a laser focus on revenue generation and client acquisition. This role is not traditional marketing, it is a sales and business development leadership position responsible for unlocking immediate income streams across the organization, including event sponsorships, delegate sales, investor onboarding, foreign client leads, research partnerships, and consulting projects.
You will work closely with the Communications and Branding team (which will report to you), aligning messaging and outreach with revenue targets. In this high-impact role, your ability to close deals, grow our pipeline, and secure strategic partnerships will be the foundation for W2A’s expansion and success.


Key ResponsibilitiesSales Strategy & Revenue Leadership


Develop and execute a comprehensive sales strategy to drive revenue across W2A's offerings—events, consulting, deal rooms, investment facilitation, and market-entry support.
Personally lead high-value sales efforts including delegate acquisition, sponsorship sales, research clients, and foreign investor engagement.
Utilize tools such as Apollo and Zoho CRM to track leads, monitor performance, and close deals with clear, data-driven processes.
Align and manage the Communications and Branding team to directly support lead generation and conversion efforts.


Business Development & Deal Conversion


Source, nurture, and convert leads into clients, sponsors, or investors—ensuring each sales effort contributes directly to revenue goals.
Build partnerships with foreign clients and institutions seeking access to Nigerian or African markets.
Drive B2B outreach campaigns that directly support conference monetization, trade matchmaking, and consulting services.


Marketing with Sales Intent


Leverage digital marketing and outbound tools (Apollo, LinkedIn, email marketing) for direct response campaigns with measurable ROI.
Work closely with the Communications team to ensure that all branding, PR, and messaging efforts directly support the sales funnel.
Oversee marketing materials, campaigns, and lead-generation content with a clear focus on conversion.


Strategic Oversight & Expansion


Identify opportunities for growth in line with W2A’s 2–3 year expansion strategy, while meeting short-term revenue KPIs.
Propose and pilot new monetization models for existing W2A platforms (e.g., W2A Trade, Research Services, Deal Rooms).
Set up a revenue dashboard to track performance across departments and ensure real-time accountability.


Leadership & Future Team Building


Provide clear KPIs for all team members and align cross-department efforts with organizational income targets.
Mentor and manage the current sales and communications team—building a scalable sales function that can evolve with the business.
Identify when and how to expand the team once proven traction and income milestones are reached.


Required Qualifications


Bachelor's Degree in Business, Marketing, or a related field.
Minimum 10 years of demonstrable success in sales leadership, B2B business development, or strategic marketing in investment, consulting, or trade facilitation sectors.
Strong track record of closing high-value deals with international clients, sponsors, or investors.
Deep understanding of the African market, investment flows, and global trade trends.
Strong digital skills and experience with CRM, outbound marketing tools, and performance analytics.
Excellent negotiation and relationship-building skills, with a proactive, entrepreneurial mindset.


Preferred Qualifications


Experience overseeing or collaborating closely with branding and communications teams.
Background in selling or leading within an event-driven, investment facilitation organization.
Familiarity with trade facilitation, market entry services, or investment advisory in African contexts.

Welcome2Africa International is a trade and investment facilitation company with a special focus on Nigeria’s Agricultural and Maritime Sector. We support investors, multinationals, and key stakeholders within and outside Africa to advance their trade and investment goals, by providing an a... read morerray of services and programs.