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E-Commerce Channel Marketing Data Analyst - Greenville, SC Relevant Educational Qualifications Job

4 months ago Media / Advertising / Branding Jobs Greenville   92 views
Job Details

Duties and Responsibilities

• Working on behalf of Hubbell but within the workflow of channel partners’ platforms to execute thoughtful eCommerce marketing activities to enhance the discoverability of Progress Lighting and our products on retailer sites.
• Accelerates profitable growth by aligning channel efforts with Hubbell’s business & brand strategies.
• Develop and manage an advertising and promotional calendar based on new product pipeline, major retailer events , and continued growth of top-selling SKUs.
• Measure the engagement and conversion effectiveness of paid and organic media across eCommerce landing pages, sharing best practices with other digital merchandisers.
• Monitor sales and site metrics. Perform deep dive analytics to understand opportunities to improve KPI performance. Summarize findings and develop appropriate actions plans.
• Partners with key ecommerce account management to ensure account alignment.
• Provide regular feedback and report on advertising campaign success metrics to key customers.
• Provide regular monthly and sometimes weekly reports on digital advertising campaigns and promotional activities for internal review.
• Work to ensure accurate trafficking of campaigns and perform quality assurance/quality control checks on campaigns
• Stay up to date on the latest trends and beta programs with retailer ecommerce site platforms and self-service advertising tools.
• Recommend and analyze channel promotional pricing and retail price change activity impacts in line with programming requirements and cost-to-serve, within business pricing guardrails.

Skills and Experience

• 3-5 years of eCommerce Advertising Experience (Including Amazon Advertising)
• Consumer package goods, home improvement or building products experience
• Experience with PowerBI or Tableau and POS Data required
• Strong analytical, troubleshooting and problem-solving abilities, along with an ability to collaborate cross-functionally with strong attention to detail.

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Education Bachelors Degree in Marketing or Business

Hubbell Incorporated, its subsidiaries and affiliates, is an EO Employer AA: M/F/Veteran/Disability. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, sexual orientation, gender identity or any other protected class.

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Company Description
Corporate OverviewHubbell Incorporated was founded in 1888 and has grown into an international manufacturer of quality electrical, lighting and power solutions with more than 75 brands used and recognized around the world. Our founder, Harvey Hubbell, developed tooling and equipment to serve the growing demand for new assembly and manufacturing machinery during the industrial revolution. An early, and one of many patents awarded, came for the creation of the first practical method to control electricity through the pull chain socket that remains unchanged today. As a market leader in reliable, electrical solutions, we provide more than half a million products delivered through our various business groups.