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Director, Product Marketing Relevant Educational Qualifications Job

3 months ago Administrative / Management Jobs New York City   90 views
Job Details

Responsibilities

  • Lead all aspects of the development and management of the differentiated product positioning and messaging for this product line and communicate its value to its audiences

  • Build a go-to market plan that will accelerate market awareness, production adoption, and solidifies our leading market position

  • Develop and deliver high fidelity sales collateral such as one-sheeters, FAQ's, demos, and presentations, that beautifully articulates our messaging, and can be easily translated in market

  • Partner closely with the product team to analyze customer needs, conduct competitive market analysis, track industry trends and generate insights to support the product strategy

  • Track, measure, and report against key product and marketing critical metrics

  • Develop and lead product trainings for both customers, and internal users/external partners

Basic Qualifications

  • 8+ years product marketing experience in the Ad/Martech industry

Additional Qualifications

  • Deep understanding of marketing and advertising technology

  • Extensive experience in product marketing role which includes setting sales, marketing, and customer management strategy of web products and services

  • Customer always marketing approach

  • Experience in value proposition development, product positioning, competitive monitoring and product launch process for a new product

  • Excellent executive level presentation and communication skills

  • Design skills a plus

  • Experience working with product teams

  • Must be able to build technical user documentation with an ability to translate for a non-technical audience

  • Executive presence, and strong cross-team collaboration skills

#LI-KA1

ViacomCBS is an equal opportunity employer (EOE) including disability/vet.

At ViacomCBS, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. ViacomCBS is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.

Job Locations US-NY-New York

Brand ViacomCBS

Function Technology Support

Job Type Full-Time Staff

iCIMS ID 2021-15702

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Company Description
About The Brand
ViacomCBS (NASDAQ: VIAC; VIACA) is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic consumer brands, its portfolio includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+, Pluto TV and Simon & Schuster, among others. The company delivers the largest share of the U.S. television audience and boasts one of the industry's most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, ViacomCBS provides powerful capabilities in production, distribution and advertising solutions for partners on five continents