Director, Data Tracking Engineer Relevant Educational Qualifications Job5 months ago - Other categories - New York City - 88 views
Overview and Responsibilities
Join our ViacomCBS International Streaming team! ViacomCBS delivers premium content to audiences across digital/streaming and traditional platforms worldwide. Through television, streaming and digital content, studio production, publishing, live events, merchandise and more, we connect with billions of people. ViacomCBS is home to premiere global media brands that create compelling television programs, motion pictures, short-form content, apps, games, consumer products, social media experiences, and other entertainment content for audiences in more than 180 countries. This includes ViacomCBS streaming offering across both paid, with Paramount+/CBS All Access, Showtime, Noggin, and free with (see application details) ViacomCBS media networks include Nickelodeon, Comedy Central, MTV, VH1, Paramount, BET, CMT, TV Land, Nick at Nite, Nick Jr., Logo, Nicktoons, TeenNick, Channel 5 (UK), Telefe and Paramount Channel.
VCNI is looking for a hardworking and highly motivated individual with strong analytics implementation skills, technical capability, and critical thinking to join our Data & Analytics group for international streaming services.
Data plays a central role at VCNI, and as part of the wider Data & Analytics Group, this new team is a crucial part of the success of our international streaming products, specifically Paramount+. We drive business, product, and operational decisions by providing rich data, strategic insights and analytical products. We are looking for an Analytics Implementation Engineer who is passionate about data and entertainment, and who thrives in a dynamic and fast-paced environment. The position is anchored around implementing measurement solutions on our growing portfolio of international streaming products, particularly Paramount+.
The ideal candidate should have the interest and ability to take on highly advanced measurement implementations. Candidates will be expected to develop expert-level knowledge of our analytics platform (Adobe Analytics) and the ability to develop derivatives of US data governance as well as industry standards for international use and ensure that all implementations conform. The candidate must also possess good technical acumen, excellent communication skills, a customer-service mentality and the ability to easily translate business needs to technical requirements. The Director will also be leading a small team and will be responsible for their growth and performance of those individuals.
Translate business questions from partners into detailed tracking specifications across all international platforms, including web, mobile app and emerging platforms such as OTT devices, gaming consoles and smart TVs.
Play a meaningful role in the enablement of impactful analysis of the company's user experience and audience behaviors across our digital properties.
Ensure that all new and existing products and features have accurate measurement by validating the measurement on each device and validating that all reports are populating as expected.
Communicate effectively to end users of the analytics platform how to retrieve the data needed to answer business questions.
Operate in a fast-paced environment where you will be responsible for driving multiple analytics solution design projects in parallel.
Creative problem solving skills, including the ability to articulate high-level technical solutions.
Easily communicate and break down highly complex data problems into simple, feasible solutions.
Responsible for the end-to-end delivery of analytics implementation projects
Assist end users with data validation questions. Solve as needed.
Partner with multiple stakeholders to develop and execute appropriate measurement plans and tagging strategies for Adobe Analytics to satisfy analytics use cases.
Perform data quality audits, QA tags, identify data collection issues, suggest improvements and work to implement fixes.
Develop QA plans and documentation of use cases, tracking specs and QA results.
Provide thought leadership for data collection and ways to standardize across a global environment.
Assist in establishing governance, standard methodology operational and ad-hoc processes for data capture changes.
Act as a liaison between business owners and application development teams.
Optimally communicate the impact and accurate prioritization of tracking bugs, enhancements and issues
Ensure that third party tracking and other tools such as Braze, Kochava are validated for each release
Field data validation questions from BI team and partners
Create and analyze reports that validate data is populating
Appropriately socialize new and updated tracking solutions with partners such as BI and Data teams
Create and maintain documentation such as data inventories to assist users with reports
Act as domain specialist on the measurement for assigned brand/platform area
Build effective and mutually beneficial relationships with all clients, partners, vendors and developers
Bachelor's degree in technical or quantitative oriented field.
Some hands-on experience and implementation expertise with Adobe Analytics (formerly Omniture Site Catalyst) tool or similar analytics platform.
Experience developing solutions for tag deployment through tag management systems (Tealium, Adobe Launch)
Agile experience and familiarity with JIRA and Confluence.
Ability to analyze data to identify gaps and inconsistencies.
Communication skills including the ability to identify and communicate data driven insights.
Working knowledge of how analytics data is extracted and used within reporting tools.
Exceptional written and verbal communication skills in English, including the ability to communicate technical concepts to non-technical audiences, as well as translating business requirements into technical specs for developers.
Strong problem solving and creative-thinking skills.
Client-focused approach and with experience in a client facing role preferred.
ViacomCBS is an equal opportunity employer (EOE) including disability/vet.
At ViacomCBS, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. ViacomCBS is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.
Job Locations US-NY-New York
Brand ViacomCBS Networks International
Function Business Intelligence & Data
Job Type Full-Time Staff
iCIMS ID 2021-16180
ViacomCBS (NASDAQ: VIAC; VIACA) is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic consumer brands, its portfolio includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+, Pluto TV and Simon & Schuster, among others. The company delivers the largest share of the U.S. television audience and boasts one of the industry's most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, ViacomCBS provides powerful capabilities in production, distribution and advertising solutions for partners on five continents