Digital Media Manager - DKT International HND / BA / BSc Job

Location: Lagos

Employment Type: Full-time

Job Description

Plan and execute digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

Design, build and maintain the company’s social media presence

Aggressively grow brand and product awareness across various online platforms including social media

Readily drive the adoption of company products and services

Measure and report performance of all digital marketing campaigns, and assess against goals ROI and KPIs

Identify trends and insights, and optimize spend and performance based on the insights

Brainstorm new and creative growth strategies

Plan, execute, and measure experiments and conversion test

Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

Collaborate with agencies and other vendor partners

Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Effectively manage online brand perception and reputation

Use marketing automation as a tool for achieving business and brand objectives.

Implement effective digital systems and processes.

Ensure all external communications are consistent with the corporate brand positioning.

Coordinate partnerships with external communication consultants and vendors as required for achieving goals within budgets.

Keep abreast of local and global best practices and make recommendations on how they impact the unit’s role.

Build and maintain strong relationships with key internal and external stakeholders.

Requirements

A Bachelor's Degree in Marketing, Communications, Media or any other related field

Relevant professional certification and qualification

At least 5 years of proven experience in Digital marketing in a structured organization. Experience in developing and implementing digital marketing strategies

Excellent understanding of Email marketing, Alphabet, and Meta Ads

Experience with SEO/SEM, Google Analytics B2C social media, Google Adwords and email campaigns

Excellent understanding of digital marketing concepts and best practices

Working knowledge of ad serving tools (e.g., DART, Atlas)

Excellent knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)

Skills and experience in creative content writing

Analytical mindset and critical thinking

Excellent communication and interpersonal skills.

Application Closing Date

8th September, 2023.

How to Apply

Interested and qualified candidates should send their CV to: hr@dktnigeria.org using "Digital Media Manager" as the subject of the mail.

DKT International is a social marketing organization whose core mission is the provision of safe and affordable options for family planning, reproductive health, and HIV prevention. DKT is the largest private provider of family planning and reproductive health products and services in Nigeria.