Digital Media Manager - DKT International HND / BA / BSc Job2023-08-28 11:56 Media / Advertising / Branding Jobs Lagos 102 views
Employment Type: Full-time
Plan and execute digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
Design, build and maintain the company’s social media presence
Aggressively grow brand and product awareness across various online platforms including social media
Readily drive the adoption of company products and services
Measure and report performance of all digital marketing campaigns, and assess against goals ROI and KPIs
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion test
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Effectively manage online brand perception and reputation
Use marketing automation as a tool for achieving business and brand objectives.
Implement effective digital systems and processes.
Ensure all external communications are consistent with the corporate brand positioning.
Coordinate partnerships with external communication consultants and vendors as required for achieving goals within budgets.
Keep abreast of local and global best practices and make recommendations on how they impact the unit’s role.
Build and maintain strong relationships with key internal and external stakeholders.
A Bachelor's Degree in Marketing, Communications, Media or any other related field
Relevant professional certification and qualification
At least 5 years of proven experience in Digital marketing in a structured organization. Experience in developing and implementing digital marketing strategies
Excellent understanding of Email marketing, Alphabet, and Meta Ads
Experience with SEO/SEM, Google Analytics B2C social media, Google Adwords and email campaigns
Excellent understanding of digital marketing concepts and best practices
Working knowledge of ad serving tools (e.g., DART, Atlas)
Excellent knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
Skills and experience in creative content writing
Analytical mindset and critical thinking
Excellent communication and interpersonal skills.
Application Closing Date
8th September, 2023.
How to Apply
Interested and qualified candidates should send their CV to: email@example.com using "Digital Media Manager" as the subject of the mail.