Login for faster access to the best deals. Click here if you don't have an account.

Digital Marketing Specialist HND / BA / BSc Job

2024-07-01 08:30   Media / Advertising / Branding Jobs   Lagos   33 views
Job Details

JOB RESPONSIBILITIES

Collaborate with the Sales team to design sales enablement resources and content such as pitch decks, presentations, slides, etc
Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
Design, build and maintain the organization's social media presence
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Instrument conversion points and optimize user funnels
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

SKILLS AND EXPERIENCE REQUIRED

Proven working experience in digital marketing
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media (Linkedin, Facebook, Twitter etc) and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
Working knowledge of ad serving tools (e.g., DART, Atlas)
Experience in setting up and optimizing Google Adwords campaigns
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement.
1-2 years’ experience in Digital Marketing.

EDUCATION


A Bachelor’s Degree in relevant field

Company Description
Cecure Intelligence Limited is a technology consulting practice that exists to help innovators build digital products using a guaranteed engagement model. We work with individuals and organisations who have a digital idea they want built and validated.