Digital Marketing Specialist - Soupah Kitchen & Co HND / BA / BSc Job

Location: Ibadan, Oyo

About the Job

We are looking for a Digital Marketing Specialist to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.

Digital marketing managers will work within the marketing team, with supporting team (such as programmers, product management), and sales team to launch campaigns on time and on budget.

Responsibilities

Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

Design, build and maintain our social media presence

Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

Identify trends and insights, and optimize spend and performance based on the insights

Brainstorm new and creative growth strategies

Plan, execute, and measure experiments and conversion tests

Collaborate with internal teams to create landing pages and optimize user experience

Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

Instrument conversion points and optimize user funnels

Collaborate with agencies and other vendor partners

Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements and skills

Bachelor's Degree or equivalent in related field

Proven working experience in digital marketing

Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

Experience in optimizing landing pages and user funnels

Experience with A/B and multivariate experiments

Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

Working knowledge of ad serving tools (e.g. Atlas)

Experience in setting up and optimizing Google Adwords campaigns

Strong analytical skills and data-driven thinking

Up-to-date with the latest trends and best practices in online marketing and measurement

Application Closing Date

Not Specified.

How to Apply

Interested and qualified candidates should forward their CV to: career@soupah.kitchen using the Position as the subject of the email.

Soupah Kitchen & Co. - With expertise dated back to 2011, Soupah Kitchen & Co. invests years of know-how, tech system, modern farm, robust supply chain and kitchen network to put foodpreneurs on an accelerated growth path.We are offering a complete solution of an ecosystem of brands that works together to unlock value and enable technology to be able to deliver foods and essentials in a very efficient manner. From prime spots to hidden shops, we power local food restaurants with both ordering technology and food infrastructure to usher a new era of prosperity.