Digital Marketing Specialist-Archware Tech Group HND / BA / BSc Job

Location: Maryland, Lagos

Employment Type: Full-time

Summary of Role Objective

As a Digital Marketing Specialist, you will be responsible for all digital marketing campaigns, including generating leads, conducting market research, and actively engaging with the business to optimize the performance of our digital strategies.

The individual will be involved in devising concepts and strategies and monitor progress.

You will be able to implement your creative vision and become the point of reference for any creative plan that wants to make its way to the customers.

Delivers public relations and communications plans as well as actively participates in developing strategies to advance the objective of the organization.

Reporting to:

Main: Media/Creative Manager

Secondary: MD

Responsibilities

Conceive and implement concepts, guidelines, and strategies in various creative projects and oversee them to completion.

Collaborate with account executives to obtain knowledge of the clients’ requirements

Design digital media campaigns aligned with business goals

Manage end-to-end digital projects

Establish brand online presence to boost awareness and visibility

Maintain a strong online company voice through social media

Suggest and implement direct marketing methods to increase profitability

Stay up-to-date with digital media developments

Train Partners on Digital Marketing

Conduct and interpret market research and customer surveys; extracting insights to develop winning communications strategies.

Implement communications strategies that effectively build brand awareness, visibility, and drive customer satisfaction and loyalty.

Create and deploy internal communications initiatives that foster employee morale.

Monitor competitive environment and recommend appropriate strategies to stay ahead.

Prepare detailed monthly communications and media activity reports and draw insight from campaign results for a continuous improvement plan.

Monitor ROI and KPIs.

Additional Responsibilities:

As may be assigned from time to time.

Requirements

HND / BSc / B.A Degree Holder

2 - 5 years work experience.

Strong knowledge of content development and social media management

Ability to think creatively and outside the box

Exceptional written communications skills

Copywriting skills

Good design skills (Adobe Photoshop, Illustrator, Corel Draw, Canva).

Excellent knowledge of Google Adwords & PPC, SEO & SEM

Proficiency in Email Marketing & Newsletters

Social Paid Advertising

Design skills isan added advantage (Adobe Photoshop, Illustrator, Corel Draw, Canva).

Excellent working knowledge of software such as Photoshop, Illustrator, InDesign, etc.

Outstanding leadership and organization skills

Exemplary interpersonal and analytical abilities

Core Competencies:

Strong verbal and written communication skills

Strong management and leadership skills

Demonstrable project management skills

Problem-solving skills

Strong presentation skills

Strong interpersonal skills and Numerical skills

Attention to details

Organizationalskills

Knowledge of product.

Application Closing Date

11th November, 2022.

Method of Application

Interested and qualified candidates should send their CV to: njoku_joe@yahoo.com using the Job Title as the subject of the mail.

Archware Tech Group is a result-driven tech company in Lagos, Nigeria, established to provide technological innovations that help improve the quality of work and lives of people across several business sectors. We are a team of creative thinkers that render excellent services that add value to you and your business. Our agile approach to problem-solving and strategic planning helps you build a better structure and achieve better results in your business.We provide technology-based innovative solutions ecosystems that automates, empowers and enables the growth of business across Africa.