Digital Marketing Manager- CED Africa HND / BA / BSc Job

Location: Lagos

Employment Type: Full time

Principal Duties and Responsibilities

Digital Marketing:

Develop marketing strategies that align with the organisation's business goals

Plan digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising

Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

Identify trends and insights, and optimize spend and performance based on the insights’

Manage and execute campaigns across various digital channels, including email, social media, search engines, and display advertising

Manages annual online marketing budget adhering to strict efficiency guidelines for performance-based tactics maximizing key opportunities for brand-building activities

Online Retail Sales:

Work with the sales team to identify opportunities for new markets and growth.

Coordinate with the sales team to revise pricing and sales incentive plans to achieve online marketing goals.

Perform up-selling and cross-selling of products to clients online .

Manages the e-Commerce marketing calendar for CED

Identify and develop new business opportunities and business relationships which result in the achievement of increased revenue, profitability and market share for CED

Monitor the online competitive environment and implement improved content accordingly.

Online Customer Experience Management:

Support clients on their customer experience and digital transformation journeys.

Collaborate with cross-functional teams, including creative, content, and web development, to produce engaging content and optimise user experience.

Build and maintain relationships between CED and client teams/stakeholders online.

Champion opportunities to consistently Improve the CED customer service experience online.

Drive customer retention, reduce churn, and increase customer satisfaction.

Partner with Consumer Services to ensure the fulfillment of goods and services ordered via the e-commerce channel and ensure high level of customer satisfaction and business efficiency.

Web and E-Commerce Maintenance:

Partner with the Web Development team to ensure user experience of the website including site navigation, content development, checkout funnel and promotional campaigns are aligned with key e-Commerce retailers.

Identify operational areas for improvement and take appropriate action

Performs User Acceptance Testing and QA on new technical releases.

Financials:

Responsible for delivering sales revenue targets for the assigned CED offline Retail Store.

Responsible for the operations and profit targets of the store by ensuring product costs are managed effectively and within budget

Responsible for meeting and surpassing the weekly & monthly CRM sales targets for the retail store including but not limited to DEMO Presentation, Consulting, and Closing deals/accounts.

Organisational Capacity:

Continually build industry competence through CEDIA CEU and OEM specific training including but not limited to Alarm.com, Lutron RA2 Select, Sonos, Dalalock & QOLsys.

Requirements

Candidates should possess relevant qualifications and work experience.

Application Closing Date

29th August, 2023.

Method of Application

Interested and qualified candidates should send their CV to: hr@ced.africa.com using the Job Title as the subject of the email.