Digital Marketing Lead - Simple & Secure Technologies Limited HND / BA / BSc Job

Location: Kano

Employment Type: Full-time

Job Description

Overall:

Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification

In collaboration with the marketing team, create interesting and relevant content for social media, company blogs, company website, and any other digital platforms in line with organization’s overall brand and communication strategy.

Responsible for tracking and reporting on digital programs and platforms, including social media pages and paid campaigns, website traffic, email marketing, blog traffic, and SEO performance.

Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information

Manage day-to-day production, as well as campaign budgets and schedules.

Set up and optimize company pages within each platform to increase the visibility of company’s social content.

Daily Basis:

Develop and manage digital marketing campaigns

Oversee a social media strategy

Social media account handling

Manage and maintain the organisation’s website(s) - more into content side

Write and optimise content for the website and social networking accounts such as Facebook and Twitter

Track and analyse website traffic flow and provide regular internal reports

Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion

Continually work on the Search Engine Optimization of the website(s)

Fix any errors or bugs in online content

Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing.

Qualifications

Desired Skills and Experience:

Candidates should possess an HND / Bachelor Degree in any related course with a minimum of two years work experience in a similar role.

Understanding of digital marketing and digital production

Adequate knowledge of SEO

Experience delivering a variety of digital assets, including rich media online ads, micro sites, and social media applications.

Solid understanding of web metrics, digital analytics tools with the ability to generate, analyze and interpret data.

Experience managing and delivering successful social media campaigns, and good understanding of social marketing.

Application Closing Date

10th March, 2023.

How to Apply

Interested and qualified candidates should send their CV and Applications to: martins.ojiah@gmail.com using "Digital Marketing Lead" as the subject of the email.

Simple & Secure Technologies Limited is an IT services, advertising, and digital marketing company based in Nigeria. We provide simple & secure all aspects of IT services to corporations and individuals and we also understand the importance of brand social media presence and are dedicated to creating, handling, and advertising for our clients. We are committed to knowing our clients intimately and effectively strategizing ideas to push our clients businesses to the forefront of their fields. Our team of highly professional and creative individuals will craft your marketing vision in all aspects in order to turn your dreams into reality. Our various services range from design, development, digital marketing, support and consulting, and a host of others.