Digital Marketing Lead - Simple & Secure Technologies Limited HND / BA / BSc Job
2023-02-27 15:56 Marketing / Business Development Kano 617 viewsJob Details
Location: Kano
Employment Type: Full-time
Job Description
Overall:
Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
In collaboration with the marketing team, create interesting and relevant content for social media, company blogs, company website, and any other digital platforms in line with organization’s overall brand and communication strategy.
Responsible for tracking and reporting on digital programs and platforms, including social media pages and paid campaigns, website traffic, email marketing, blog traffic, and SEO performance.
Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
Manage day-to-day production, as well as campaign budgets and schedules.
Set up and optimize company pages within each platform to increase the visibility of company’s social content.
Daily Basis:
Develop and manage digital marketing campaigns
Oversee a social media strategy
Social media account handling
Manage and maintain the organisation’s website(s) - more into content side
Write and optimise content for the website and social networking accounts such as Facebook and Twitter
Track and analyse website traffic flow and provide regular internal reports
Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
Continually work on the Search Engine Optimization of the website(s)
Fix any errors or bugs in online content
Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing.
Qualifications
Desired Skills and Experience:
Candidates should possess an HND / Bachelor Degree in any related course with a minimum of two years work experience in a similar role.
Understanding of digital marketing and digital production
Adequate knowledge of SEO
Experience delivering a variety of digital assets, including rich media online ads, micro sites, and social media applications.
Solid understanding of web metrics, digital analytics tools with the ability to generate, analyze and interpret data.
Experience managing and delivering successful social media campaigns, and good understanding of social marketing.
Application Closing Date
10th March, 2023.
How to Apply
Interested and qualified candidates should send their CV and Applications to: martins.ojiah@gmail.com using "Digital Marketing Lead" as the subject of the email.