Digital Marketing Executive Bachelor Degree Job

Location: Victoria Island, Lagos

Employment Type: Full time

Job Purpose

The Digital, Communications & Marketing Executive has overall responsibility of the communications towards the external world, with a main focus on online/digital.

The role is an extension of the Marketing Manager role but with a focus on communications & online.

The person is expected to help develop overall brand strategies alongside the Marketing Manager, develop the digital strategy and adapt & amplify them online.

They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for their respective brands digital media/marketing channels.

The person is the main point of contact and brand voice online for customers and followers.

The person is expected to develop, grow and maintain positive relationships with main on and offline stakeholders such as influencers.

Key Aims and Objectives:

The “owner” of the brand online and all external communication channels

Successfully manage external communications, with a main focus online

Successfully manage brand digital media channels

Consistently Create Followership and Engagement on brand digital media channels.

Prepare periodic digital marketing report

Manage customer complaints and feedback, when needed with the help of a third party or new hire

Prime Responsibilities and Duties

Create continuous engaging content and relate offline activities in an attractive manner

Lead the organization of VIP events as a means to create buzz online and organic branded content

Develop and manage digital marketing campaigns

Oversee a digital media/social media strategy

Manage and maintain the organization’s digital media channel and website

Write and optimize content for the website and social networking accounts such as Facebook, Twitter, Instagram etc.

Track and analyze website traffic flow and provide regular internal reports

Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion

Continually work on the Search Engine Optimization of the website(s)

Fix any errors or bugs in online content

Edit and post videos, podcasts and audio content to online sites

Arrange webinars and webcasts

Create online banner adverts and oversee pay per click (PPC) ad management

Write copy for email marketing campaigns and other online campaigns

Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing

Work on printed material to supplement online products

Organize and Attend product launches and networking events.

Other duties:

Any other marketing related duties and responsibilities that may be assigned from time to time by the Marketing Manager and Director.

Qualifications

A degree in Marketing, Arts, and or Humanities is desirable

3-5 years of experience in the digital communications and marketing

Excellent analytical skills

Excellent digital media & social knowledge & technical digital skills

Independent, mature, self-initiative and possesses positive attitude

Possess ownership & leadership skills.

Required Skills:

Strategic thinking skills: able to analyze consumer knowledge and brand positioning, and develop sound marketing strategies suitable for online

Editing and writing skills: to devise and edit content for various digital platforms. Writing blog posts are an integral part of the job

Communication skills: These will mainly be deployed internally. Need to be able to explain coherently to others, who may not be familiar with the medium, how digital technologies work and what their marketing application is.

Web development skills: A digital marketing executive is not a software developer, but they need sound knowledge of HTML/JavaScript, strong knowledge of search engine optimization and advanced Word and Powerpoint skills

Project management skills: Digital marketing executives also need to be good at handling time-sensitive projects and working to deadlines.

Application Closing Date

Not Specified.

How to Apply

Interested and qualified candidates should:

Click here to apply onlinehttps://jobs.smartrecruiters.com/EatNGoLimited/743999738132078-digital-marketing-executive

Eat 'N' Go Limited is a restaurant group on a mission to become the premier food operator in Africa. So far, our growing family consists of three international brands, Domino's Pizza, Cold Stone Creamery & Pinkberry.
Eat ‘N’ Go limited officially started operation in August 2012 with the premier store at 4, Saka Tinubu Victoria Island, Lagos. Today, Eat N' Go has about 100 stores (outlet) across Nigeria and still growing.
We are recruiting to fill the position