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Digital Marketing Assistant - Equal Justice Initiative Bachelor's Degree Job

1 week ago Marketing / Communication / customer care Jobs Montgomery   44 views
Job Details

The Digital Marketing Assistant will be responsible for building and expanding the Equal Justice Initiative’s digital brand. This role will focus on building awareness for EJI’s extensive work in social justice and criminal justice reform and leveraging digital tools to do so.

The role will be based in Montgomery, AL but New York City can be considered

Responsibilities

  • Schedule, post, and maintain digital social media accounts and content associated with EJI, the National Memorial for Peace and Justice, and the Legacy Museum platforms including Facebook, Instagram, Twitter, Google My Business, YouTube, Vimeo, etc
  • Create social graphics and visual content for EJI web properties and social accounts
  • Manage newsletter platform
  • Support content development for newsletter, website, and social media
  • Support digital agency management for website creation, evolution, growth, and maintenance
  • Support creating overall brand strategy for microsites and websites across different aspects of the organization and workstreams
  • Support promotional media strategy and acquisition for EJI’s web properties and physical entities (Legacy Museum and the National Memorial for Peace and Justice). This includes managing Google Ads and leading strategic ad placements on the Search and Display networks
  • Lead KPI development and website analytics reporting and tracking with Google Analytics and other tools
  • Lead e-commerce initiatives including product photography, product descriptions, and backend maintenance
  • Additional marketing responsibilities as necessary

Qualifications

  • 2-5 years of experience in digital strategy or digital marketing at a fast-paced and growing organization
  • Excellent presentation, communication, writing, and editing skills
  • Stellar organization skills
  • Deep experience in building brands and working across platforms to express those brand initiatives
  • Strong expertise in web analytics and reporting
  • Experience with CMS programs (especially Drupal and WordPress)
  • Experience with e-commerce platforms (especially Shopify)
  • Experience with Adobe Photoshop and graphic design tools
  • Must be a self-starter who is organized and detail-oriented
  • Should be flexible, mature, self-aware, and a team player
  • Should have strong interpersonal skills to navigate all types of working relationships

Apply

Please submit a cover letter and resume to opportunity@eji.org.

Company Description
Equal Justice Initiative | Montgomery, AL