Digital Marketer / Content Developer Bachelor Degree Job

Job Description


We are currently sourcing for a good and competent Digital Manager/Content Developer.
The scope of a digital marketer/Content Developer role encompasses a wide range of digital media, including social media, search engines, email, content creation and online advertising.
The primary goal is to connect with target audiences, drive engagement and achieve business objectives through digital means.
We are seeking a creative and results-driven Digital Marketer/Content Developer to join our dynamic team.
The ideal candidate will be responsible for developing, implementing, and managing marketing campaigns that promote our company and services.
This role also includes creating engaging and relevant content across various digital platforms to drive brand awareness, engagement, and lead generation.


Responsibilities


Develop and execute digital marketing strategies to achieve business goals.
Create, edit, and publish engaging content for websites, blogs, social media, and email campaigns.
Manage and optimize social media platforms (Facebook, Instagram, LinkedIn, Twitter, etc.).
Plan and execute SEO/SEM strategies to increase online visibility and website traffic.
Monitor and analyze the performance of marketing campaigns using analytics tools and provide insights for improvement.
Collaborate with design and marketing teams to produce creative and high-quality content.
Manage paid advertising campaigns across Google Ads, social media, and other digital platforms.
Stay updated with the latest digital marketing trends, tools, and best practices.
Conduct market research to identify new opportunities and target audiences.
Develop and manage email marketing campaigns to nurture leads and engage customers.


Qualifications


Bachelor's degree in Marketing, Communications, Digital Media, or related field.
Proven experience in digital marketing and content development.
Proficiency in digital marketing tools (Google Analytics, SEO tools, social media management tools).
Strong understanding of SEO, SEM, and PPC advertising strategies.
Excellent written and verbal communication skills.
Creative thinking with a strong eye for detail.
Ability to manage multiple projects and meet deadlines.
Experience with content management systems (e.g., WordPress).
Graphic design skills (e.g., Canva, Adobe Creative Suite) are a plus.
Knowledge of email marketing platforms (e.g., Mailchimp, HubSpot).
Strong analytical skills to assess campaign performance and optimize results.


Preferred Qualifications:


Certifications in Digital Marketing (Google Ads, HubSpot, Facebook Blueprint, etc.).
Basic knowledge of HTML/CSS and web design principles.
Experience in video editing and multimedia content creation.

Pause Factory is a business and management consulting company that leverages people's emotions and performance architecture to solve organizational challenges and craft organizational transformation. We use the "vitals" of your Leaders, Teams and Organization to create a customized solution blue print for your transformation. We know every organization has two Outlook which are (1) The Technical and Financial Outlook (2) The People & Relational Outlook. We thus ensure we do not lose sight of any as we chart transformation for organizations.