Del-York Group is Africa's - Digital Marketing Specialist HND / BA / BSc Job

Location: Lagos

Employment Type: Full-time

Position Overview

The Digital Marketing Specialist for the Youth in Animation Post Production Initiative will be responsible for developing and executing a robust digital marketing strategy.

Key Responsibilities

Digital Marketing Strategy: Develop and implement a comprehensive digital marketing strategy that aligns with the initiative's objectives, focusing on maximizing online reach and engagement.

Content Creation: Oversee the creation of high-quality digital content, including blog posts, videos, infographics, and social media posts, to effectively promote the initiative and its activities.

Social Media Management: Manage and grow the initiative's presence on various social media platforms, ensuring a consistent brand message and engaging content.

Email Marketing: Develop and execute email marketing campaigns to engage potential participants, partners, and donors.

SEO and SEM: Optimize the initiative's online presence through search engine optimization (SEO) and search engine marketing (SEM) techniques.

Data Analysis: Monitor and analyze digital marketing performance, providing insights to improve strategies and achieve set goals.

Paid Advertising: Plan and execute online advertising campaigns to increase the visibility and impact of the initiative.

Lead Generation: Develop strategies to generate leads for potential participants and donors through online channels.

Brand Management: Ensure the initiative's branding is consistent across all digital channels and materials.

Qualifications

Bachelor's or Master's Degree in Marketing, Digital Marketing, or a related field.

Proven experience in developing and executing digital marketing strategies for large-scale initiatives.

Proficiency in digital marketing tools and platforms, including social media, email marketing, and SEO / SEM.

Strong analytical and data interpretation skills.

Excellent communication and content creation abilities.

Creative thinking and problem-solving skills.

Familiarity with gender and disability inclusion principles is an advantage.

Ability to work effectively in a dynamic, fast-paced environment.

Application Closing Date

Not Specified.

How to Apply

Interested and qualified candidates should send their CV to: recruitment@delyorkinternational.com using the Job Title as the subject of the mail.

Del-York Group is Africa's leading marketing communication agency with expertise in media buying and selling, creativity, marketing, PR, production and market insight. We are cultured to fit solely into our client's objective, to deliver excellent strategy which brings over-whelming results.