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Creditstar Microinsurance Company Limited Recruitment BSc - MSc Job

2024-06-18 12:05   Marketing / Business Development   Lagos   17 views
Job Details

Position Overview:

We are seeking a dynamic and results-driven Marketing Manager to lead our marketing initiatives.
The ideal candidate will have a strong background in marketing, a passion for social impact, and the ability to drive strategic marketing campaigns that resonate with our target audience.
The Marketing Manager will play a critical role in expanding our reach, enhancing brand awareness, and driving customer acquisition and retention.

Key Responsibilities:
Strategic Planning and Execution:

Develop and implement comprehensive marketing strategies and campaigns aligned with business objectives.
Identify market opportunities and customer needs to tailor marketing efforts effectively.
Collaborate with cross-functional teams to ensure cohesive and impactful marketing initiatives.

Brand Management:

Strengthen the company's brand presence and ensure consistent messaging across all channels.
Oversee the creation and maintenance of marketing materials, including brochures, flyers, website content, and social media posts.
Manage and enhance the company's online presence, including the website and social media platforms.

Customer Acquisition and Retention:

Design and execute customer acquisition campaigns, leveraging various channels such as digital marketing, partnerships, and community outreach.
Implement customer retention strategies to increase loyalty and lifetime value.
Conduct market research to understand customer preferences and trends.

Partnerships and Collaborations:

Identify and establish strategic partnerships with NGOs, community organizations, and other stakeholders to extend the company's reach.
Develop co-marketing initiatives and joint campaigns with partners to maximize impact.

Budget Management:

Develop and manage the marketing budget, ensuring efficient allocation of resources.
Track and report on marketing spend and campaign performance.

Team Leadership:

Lead and mentor the marketing team, fostering a collaborative and innovative environment.
Provide guidance and support to team members to achieve individual and team goals.

Qualifications:

Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is a plus.
Minimum of 5 years of experience in marketing, preferably in the insurance or financial services industry.
Proven track record of developing and executing successful marketing campaigns.
Strong understanding of digital marketing strategies and tools.
Excellent communication, interpersonal, and leadership skills.
Ability to analyze data and make data-driven decisions.
Passion for social impact and experience working with underserved communities is a plus.


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Company Description
Creditstar Microinsurance Company Limited is registered in the Federal Republic of Nigeria as a private Limited Liability Company and as a composite Micro insurance company.
Our resources and local relationships with our stakeholders create world-class results for low-income earners especially th... read moreose who cannot get conventional Insurance. As one of the foremost MicroInsurance Company. CreditStar Insurance offers non-life and life insurance, investment and risk management solutions. With a presence in Nigeria, we are uniquely positioned to meet quality, simple and accessibility Insurance products.