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Content Marketer - Youverify Bachelor's Degree Job

3 days ago Media / Advertising / Branding Jobs Lagos   25 views
Job Details

Location: Yaba, Lagos
Employment Type: Full-time

Job Description

  • Youverify is looking for a Content Marketer to join the Sales/Marketing team to lead our inbound marketing activities.
  • The candidate will be responsible for planning, developing, and implementing the overall company's content strategy.
  • The candidate will also be responsible for the management, creation and production of online and offline marketing content.
  • For this role, the candidate is required to be a creative, analytical, and quantitative thinker with an audience-first approach to content creation and delivery.
  • The candidate will be expected to understand the nuances of several content delivery channels advantages and shortcomings and how to utilize data in formulating campaign strategies.

Responsibilities

  • Orchestrate digital content strategies across all online and offline platforms.
  • Produce well-researched content for publication
  • Develop related content for multiple platforms, such as websites, email marketing,
  • product descriptions, campaigns, sales collateral, videos, and blogs
  • Use search engine optimization (SEO) strategies in writing to maximize the online visibility of our website and other online assets in search results
  • Drive traffic and engagement that translates to sales and brand promotion.
  • Measure the results of marketing activity to inform future marketing campaigns.
  • Research and Implement SEO best practices.
  • Develop content distribution strategies across various content delivery channels
  • Design and implement creative marketing strategies to disseminate content.
  • Conduct simple keyword research and use SEO guidelines to increase web traffic and engagement in general
  • Identify customers' needs and gaps in our content and recommend new topics/direction
  • Ensure all-around consistency (style, fonts, images and tone)
  • Update website content as needed.

Requirements

  • BSc Degree qualification
  • 3-5+ Proven experience as a Content Marketer, Copywriter or similar role
  • Experience in market analysis
  • Deep understanding of B2B SaaS landscape
  • Familiar with content marketing tactics (e.g. SEO, etc)
  • Working knowledge of web analytics tools (Google Analytics, WebTrends, Marketing automation tools, Sales CRMs, etc)
  • Excellent communication skills
  • A keen eye for detail and a result-focused mindset
  • Creativity
  • Analytical mind and strong quantitative skills.

Salary

  • N150,000 - N200,000 monthly.

Application Closing Date
25th October, 2021.

Method of Application
Interested and qualified candidates should send their CV to: hr@youverify.co using "Content Marketer" as the subject of the email.

Note: Only Shortlisted Candidates will be contacted.

Company Description
Youverify is a leading provider of digital identity management and supports innovative Private security companies, Government agencies, FinTech companies, and top tier banks that manage KYC, AML in a safe and regulatory compliant manner.
Youverify’s mission is to be the most reliable source of identity, address and background data verification. Since been peer-selected by cohort members of Village Capital PayPal Fintech 2018, Youverify has continued to shift the verification landscape with our product offerings.