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Brand Manager HND / BA / BSc Job

2024-02-09 09:44   Administrative / Management   Lagos   158 views
Job Details

Location: Lagos

Employment Type: Full Time

Job Summary

The Brand Manager will develop a brand strategy for the company and oversee a wide array of business functions including branding, communication channels, product development, online and offline promotions, marketing research.

The brand manager will conduct market research for the company and this involves surveying and polling demographics, determining demands for products.

Job Description

Analyze brand positioning and consumer insights

Shape and communicate our vision and mission

Translate brand elements into plans and go-to-market strategies

Manage a team of marketing people working on brand initiatives

Lead creative development to motivate the target audience to “take action”

Establish performance specifications, cost and price parameters, market applications and sales estimates

Measure and report performance of all marketing campaigns, and assess ROI and KPIs

Monitor market trends, research consumer markets and competitors’ activities

Oversee new and ongoing marketing and advertising activities

Monitor product distribution and consumer reactions

Devise innovative growth strategies

Align the company around the brand’s direction, choices, and tactics.

Requirement and Skills

Candidates should possess B.Sc Degrees in Marketing or a related field with 3+ years relevant work experience.

Proven working experience as Brand Manager

Proven ability to develop brand and marketing strategies and communicate recommendations to executives.

Research

Marketing Analytics

Market Analysis

Market Research

Digital Marketing Analytics

Experience in identifying target audiences and devising effective campaigns

Excellent understanding of the full marketing mix

Strong analytical skills partnered with a creative mind

Data-driven thinking and an affinity for numbers

Outstanding communication skills

Up-to-date with latest trends and marketing best practices.

Application Closing Date

13th February, 2024.

Method of Application

Interested candidates should send their Resume and a Cover Letter detailing their relevant experience and achievements to: hr@drinks.ng using the Job Title as the subject of the mail.

Company Description
Drinks.ng is the largest online distributor of beer, spirit, and wine in Nigeria. Buying drinks from our online store is the safest and easiest way to shop for your drinks in Lagos, Ibadan, Abuja and other states. We save you time, and help you avoid long queues and crowded stores.