Brand Manager Bachelor's Degree Job3 weeks ago - Administrative / Management Jobs - Lagos - 107 views
Employment Type: Full-time
The Brand Manager is responsible for company’s brand, its positioning, designing and presentation to consumers, helping shape communication and translating brand element into plans and go-to-market strategies.
Understand and define target consumers by maintaining brand and campaign specific research, including consumer insights, consumer segmentation and attitudinal studies that help shape the marketing strategy, mix and campaign plans.
Develop and maintain a clear brand strategy that cascades throughout marketing, communications and channels, ensuring quality, consistency and delivery of the Brand’s purpose and positioning.
Monitor key brand and customer performance metrics monthly and annually, reporting to the GM Marketing and other stakeholders on the performance of brand marketing initiatives.
Lead, manage, motivate and develop the Brand team.
Support the delivery of the annual marketing plan including strategy, objectives and associated activities for the lottery brand.
Provide inputs to briefing, development and execution of the integrated consumer and channel marketing plans, and specifically all consumer-facing communications including brand creative.
Assist the strategic development of all communications with the support of agency partners and internal teams to deliver high quality campaigns.
Create and shape content which will help to drive a reappraisal of the brand, its products and connection to the people.
Graduate, MBA qualification will be given preference
5+ years working experience in developing creative and innovative brand strategies
Prior role as a Brand Manager is required. Candidate having gaming industry background will be given preference.
Brand and consumer marketing experience, with experience of multi-channel marketing and B2C retail markets.
In depth knowledge of mobile, online and traditional advertising; CRM; social media and PR; creative marketing; retention marketing; etc.
Strong skills in marketing analytics, customer and brand campaign research and methodologies.
Experience developing and managing marketing budgets and forecast.
Demonstrated expertise directing creative teams to successful outcomes.
Application Closing Date
31st May, 2021.
How to Apply
Interested and qualified candidates should:
Click here to apply online
Note: Only shortlisted candidates will be contacted.