Brand Manager-CADSYNC Consults Limited Bachelor's Degree Job
2023-05-25 13:15 Other categories Lagos 66 viewsJob Details
Location: Lagos
Employment Type: Full-time
Position Overview
Our client is looking for a Brand Manager who will be responsible for ensuring that the brand remains recognizable, up to date, and exciting to customers.
This is an exciting opportunity for a Brand Manager to join one of Nigeria’s leading retailers and build their career.
This is an onsite position from Monday to Friday, based in Lagos, and the Brand Manager will report to the National Sales Manager.
Responsibilities
Analyze consumer insights
Plan effective marketing campaigns and brand positioning strategies
Manage existing and new brand categories.
Approve seasonal design concepts, products, and colors that match our corporate brand
Contribute to monthly/annual plan
Assess how new brand concepts and strategies perform (ROI, KPIs)
Plan, design and implement strategies to expand the brand’s impression, exposure and market share.
Communicate with partners, distribution agents, vendors, and other personnel
Monitor/Review quarterly royalty statements to ensure accuracy.
Foster internal partnerships to expedite the development of new products/ideas.
Analyze current and upcoming market trends
Education Requirements / Qualifications
Bachelor's Degree in Marketing, Business, or a related field. MBA preferred
3-5 years of experience in brand management, brand marketing, or marketing management
Key Competencies:
Brand Awareness - measuring the level of consumer consciousness of the product. It includes consumers’ ability to recognize a brand as well as associate it with a given product or service.
Top-of-mind Awareness:
The ability for consumers to think of a brand in relation to a product or service category. This can be split out into prompted or unprompted top of mind awareness.
Brand Recognition:
The ability for consumers to name a brand when presented with a tagline, logo or other brand asset.
Brand Association - These are thoughts and feelings that consumers have towards your brand, whether functional or emotive.
Functional Associations:
Traits that consumers have ascribed to the brand that focus around considered, ‘logical’ factors such as value for money, level of quality and company ethics.
Emotive Associations:
Traits that customers have (sometimes unconsciously) ascribed to the brand that focus on feelings, such as nostalgia, happiness or anger.
Brand Experience-Brand experience involves measures of general like and dislike of a brand, including likelihood to recommend a brand to their friends/family and satisfaction levels based on a recent experience
Customer Satisfaction:
The brand experience involves measures of general liking and dislike of a brand, including the likelihood to recommend a brand to their friends / family and satisfaction levels based on a recent experience.
Usage - The percentage of people that use a brand among a given audience.
Recency - How recently a given customer has purchased from the business.
Frequency - The average number of times customers purchase over a given period.
Value -The average value of customer purchases over a specific period of time.
Conversion rate - The percentage of visits (whether online or in-store) that result in a sale and/or customer.
Knowledge, Skills and Attributes:
Proficient in MS Office and other sales management software
Excellent Proven ability to work cross-functionally
Experience managing a brand across multiple markets
Creative thinker and problem solver
Strong communication skills
Project management experience, with a solid understanding of project management principles and techniques
Strategic thinker able to identify long-term opportunities and trends.
Application Closing Date
1st June, 2023.
How to Apply
Interested and qualified candidates should send their Application to: info@cadsyncconsults.com using the Job title as the subject of the mail.
