Brand and Communication Manager Relevant Educational Qualifications Job

We are recruiting to fill the position below:

Job Title: Brand and Communication Manager

Location: Lagos

Employment Type: Full-time

Description

The ideal candidate will be responsible for adapting Fina Trust MFB branding strategy for the target market and is also responsible for building that awareness by developing and executing on marketing strategies to meet consumer needs and maximize profits.

Development of branding strategies, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term to a line with group branding standards.

Planning and execution of all communications and media actions on all channels, including online and social media.

Assisting with product development, pricing and new product launches as well as developing new business opportunities

Creating and managing promotional collateral to establish and maintain product branding.

Managing the budget for advertising and promotional items

Competitor and customer insights analysis

Analysis of sales forecasts and relevant financials and reporting on product sales

Evaluating and optimizing marketing and pricing strategies.

Analysing market trends and preparing forecasts.

Generating new business leads.

Increasing brand awareness and market share.

Overseeing branding, advertising, and promotional campaigns.

Oversee to Marketing storm by working alongside with the Regional Managers and Marketing teams.

Preparing and presenting quarterly and annual reports to senior management.

Promoting our brand at trade shows and major industry-related events.

Keeping informed of marketing strategies and trends.

Objectives

Effective communication of all Branding activities to the bank.

Analysing market trends and preparing forecasts

Planning and execution of all communications and media actions on all channels, including online and social media.

Market storm.

Required Educational / Experience

Bachelor’s Degree in Marketing, Business or a related field, marketing strategy

At least 4-5 years experience

Application Closing Date

31ST January, 2024.

How to Apply

Interested and qualified candidates should send their Resume to: fmaidugu@finatrustmfbank.com using the Job Title as the subject of the email.

Fina Trust Microfinance Bank, a member of LOLC Group with corporate Head Office in Colombo - Sri Lanka, is one of Nigerias foremost Microfinance Banks. Its operating license was secured from the Central Bank of Nigeria (CBN) in September 2009 as a Microfinance Bank. Fina Trust Microfinance Bank has built a resounding success on excellent service delivery in a uniquely customer friendly environment through professional staff, leveraging on world-class technology.