Associate Digital Acquisition Manager Relevant Educational Qualifications Job3 months ago - Other categories - Austin - 144 views
The Vrbo brand, part of Expedia Group, is making waves as a world leader in the vacation rental space, promoting human connection by giving people the space they need to drop the distractions of everyday life and simply be together. Travel Partners Group (TPG) within Expedia Group is a newly formed division that combines all partner-facing lines of businesses and scalable engines that support them.
Through our global network of travelers and homeowners, our awesome team, and ground breaking technology, we are continuously reimagining travel. Crafting unforgettable experiences is what we do for our travelers, partners, and our employees!
We are the acquisition arm of TPG Partner Growth Marketing. We focus on acquisition of new lodging supply (homes and hotel type inventory) through performance marketing channels including programmatic display & video, SEM/PPC, paid social, and Affiliates.
We are seeking a hard-working, motivated Associate Digital Acquisition Manager with hands-on B2C/B2B digital acquisition experience. Could this be you? Keep reading!
What you'll do
Grow EGs vacation rentals & core lodging supply through paid acquisition with a focus on programmatic display/video (DV360, YouTube, Google Ads)
Optimize and grow existing campaigns in your channels balancing KPIs including CAC and LTV
Create weekly and monthly performance reports of your channelsbased on KPIs
End to end ownership of operational initiatives behind paid marketing campaigns including set up campaign & tracking, media buying & management, testing, analysis and optimization
Work with internal stakeholders to influence creative and landing page experiences
What you bring
Day-to-day management of programmatic display media platforms such as Google Ads and Display & Video 360 running a multi-million dollar budget
Google Marketing Platform products experience - including Campaign Manager, Google Analytics, Google Studio, Tag Manager
Solid understanding of trafficking and feed mapping across large accounts and troubleshooting issues
A highly analytical mindset to business problems, can-do attitude in self-servicing common analytics questions through Campaign Manager Reporting, Google Analytics, and Tableau
Results-oriented individual with demonstrated success in driving new user acquisition or equivalent with direct sales and profitability deliverables
Strong communication skills with the ability to articulate performance metrics, technical challenges and business opportunities to key stakeholders
Understanding of attribution modelling and measurement
Previous experience designing and implementing media taxonomy via a tag management tool
Experience with paid social platforms (Facebook, LinkedIn, Twitter, etc) and PPC/SEM Platforms (Google Ads, Search Ads 360)
About Expedia Group
Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia, (please use the apply button below), Expedia Partner Solutions, Vrbo, Egencia, trivago, Orbitz, Travelocity, Hotwire, Wotif, ebookers, CheapTickets, Expedia Group Media Solutions, Expedia Local Expert, (please use the apply button below), and Expedia Cruises.
Expedia iscommittedto creating an inclusive workenvironmentwith a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.
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