Assistant Brand Manager (FMCG) - Leading Manufacturing Company - Ascentech Services Limited Bachelor's Degree Job

Job Title: Assistant Brand Manager (FMCG)

Location: Lagos

Employment Type: Full-time

Position Overview

As an Assistant Brand Manager, you will play a pivotal role in shaping the success of our brands in the Nigerian market.

You will work closely with the Brand Manager to develop and implement marketing strategies that drive brand growth and market share.

This position offers an exciting opportunity to contribute to the company's success in Nigeria's dynamic consumer goods industry.

Key Accountabilities

Propose advertising strategies for branding & performance.

Be able to proceed with strategic planning, budgeting & execution, according to clients' requirements.

Be able to manage end to end campaign: set-up, launch, measure and optimize campaigns on Google, Facebook, Instagram, YouTube, TikTok & LinkedIn

Be Google Ads Certified in Search, Shopping, Display & Video Advertising and have experience in an MCC environment for multiple & complex accounts.

Contribute to all aspects of marketing activity, ensuring best practice marketing techniques, and communicating a clear promotional message.

Create and issue promotional electronic newsletters (HTML & Text); become an ‘expert’ in what constitutes an effective email campaign.

Maintain event website, apply SEO knowledge, and recommended ways to enhance user journey.

Manage PPC campaigns, review results, and make recommendations.

Utilise and manage digital tools (i.e., App, survey tool) to enhance campaigns.

Manage the exhibitor promotional campaign and contribute to campaign strategy.

Negotiate barter details with appropriate media partners and associations.

Liaise with external suppliers (including PR companies, designers, online providers, data houses, registration companies, printers, photographers, and mailing houses).

Support the implementation of research projects to review customer satisfaction and identify portfolio developments.

Provide onsite support to ensure the smooth running of marketing-related activity (i.e., registration, press office, research, placement of branding and materials; sales stand).

Have extensive expertise in Facebook Business Manager

Be able to produce custom reports in Google Looker Studio

Can present and create presentations.

Be willing to follow the latest developments about Internet marketing techniques and practices.

Have a strong work ethic.

Be comfortable working under time pressure and strict deadlines.

Be adaptable and flexible to a fast-moving environment.

Qualifications

Bachelor's Degree in Marketing, Business, or a related field. An MBA is a plus.

3-6 years of marketing experience, Digital marketing experience is a must.

Have at least 5 years of experience in digital marketing tools such as: Google Ads, social media, and Web Analytics

Have solid experience with Google Ads Editor

Strong analytical skills and proficiency in market research tools.

Excellent communication and interpersonal skills.

Creativity and the ability to think strategically.

Results-oriented with a track record of achieving targets.

Familiarity with the Nigerian market and consumer behaviour is a must.

Application Closing Date

27th November, 2023.

How to Apply

Interested and qualified candidate should forward their CV to: cv@ascentech.com.ng using the Job Title as the subject of the email.

Ascentech Services Limited - Our client, a leading Manufacturing company, is recruiting to fill the position below: