Area Sales Manager-FMCG-Workforce Group HND / BA / BSc Job

As the Area Sales Manager, you will be responsible for business development, sourcing new leads, onboarding and managing B2B customer relationships and managing the sales team in your assigned territory.

Key Responsibilities:

Launch the company’s product in the retail market, building brand awareness and developing customer loyalty in the assigned territory industry.
Drive sales of baby food Products by actively promoting and selling to a range of retailers, wholesalers, and other potential customers across Lagos.
Ensure prominent product visibility and availability in the market.
Manage, inspire, and motivate a client-facing and high-performing team sales team in your area of coverage.
Develop market and competitive assessments to identify and drive new opportunities.
Formulate a thorough understanding of key customer needs and requirements.
To utilize all elements of the Sales Management Process (SMP) to effectively analyze, implement and control the opportunities within the territory.
Target the appropriate customer groups to ensure a successful introduction of the baby food products.
Develop new relationships with key clients and decision-makers in retail.
Create monthly, quarterly and annual plans to consistently meet assigned targets.
Assess the needs of our clients and gather feedback to improve existing products and services etc.

Key Requirements:

First degree in Marketing, Business Administration or a relative course from a recognized tertiary institution.
Minimum of 5+ years’ experience in a B2B sales role with a year of experience in the baby foods sector.
Experience leading a sales team.
Possess an excellent reputation in the industry.
Maintain established relationships with B2B clients.
Outstanding presentation and communication skills
Excellent problem-solving and analytical skills.
Exhibit solid business judgment.
Solid grasp of the performance, data, and measurement environments; track record of leveraging trends and data to create strategies that work.
Relevant Professional Certificate relevant to the role.

Workforce Management Centre Limited is a Management Consulting and Outsourcing Professional Services Firm. Following its inception in July 2004, Workforce Management Centre Limited (Workforce) has built an enviable reputation as the leading indigenous management and professional services consulti... read moreng firm in Nigeria. Drawing from its Deep Domain Expertise, in the area of organisational effectiveness and employee performance, the Company is positioned to assist businesses across diverse sectors of the economy in their quest to create sustainable value for their stakeholders. At Workforce, we are committed to helping our clients perform at the highest levels and achieve their desired success. We pride ourselves in our ability to consistently adopt structured, rigorous and well thought through diagnostics process focused at understanding the peculiar needs of our clients and then design, develop and deploy customised innovative solutions and interventions to meet those needs. Our service offerings are targeted at both private and public sector organisations in Nigeria, the West African Sub-region, and other organisations across the world seeking value adding solutions to the issues and challenges militating against employee performance and organisational effectiveness. Currently, our client portfolio comprises of 75% of financial institutions in Nigeria, Top 10 FMCG companies in Nigeria Top 5 Telecommunication Service providers in Nigeria. Leading Oil & Gas Companies Leading Advertising & Marketing Communications Companies Leading Real Estate Firms Leading Services and Trading Companies